{"id":17280,"date":"2024-02-09T11:31:00","date_gmt":"2024-02-09T11:31:00","guid":{"rendered":"https:\/\/playersforlife.com\/2024\/02\/09\/ubisoft-beendet-vr-investitionen-markt-noch-zu-nischig\/"},"modified":"2025-07-30T18:40:00","modified_gmt":"2025-07-30T18:40:00","slug":"ubisoft-beendet-vr-investitionen-markt-noch-zu-nischig","status":"publish","type":"post","link":"https:\/\/playersforlife.com\/de\/2024\/02\/09\/ubisoft-beendet-vr-investitionen-markt-noch-zu-nischig\/","title":{"rendered":"Ubisoft beendet VR-Investitionen, Markt noch zu nischig"},"content":{"rendered":"<p>Ubisoft hat sich entschieden, sein Engagement auf dem virtuellen Realit\u00e4tsmarkt zu reduzieren, da die Verk\u00e4ufe von Assassin&#8217;s Creed Nexus VR niedriger lagen als erwartet. Dies wurde w\u00e4hrend einer Q&amp;A-Session, die zur Ver\u00f6ffentlichung des Drittquartals des Umsatzes der Gesellschaft stattfand, bekanntgegeben. Obwohl konkrete Zahlen nicht genannt wurden, Yves Guillemot, CEO von Ubisoft, erkl\u00e4rte, dass der aktuelle Markt f\u00fcr virtuelle Realit\u00e4t nicht ausreichend ist, um eine signifikante Investition zu rechtfertigen. &#8222;Wir halten es f\u00fcr ausgezeichnete Hardware&#8220;, sagte er, &#8222;aber wir sehen diesen VR-Bereich als solchen an, der weiter beobachtet und ohne bedeutende Investition bis zur Reife weitergef\u00fchrt werden muss.&#8220;<\/p>\n<p>Es gab bereits ab 2022 eine Reduktion des Interesses von Ubisoft an der virtuellen Realit\u00e4t, denn das Splinter Cell VR-Spiel wurde trotz des Projekts mit dem Red Storm Studio abgesagt und hatte exklusive Vermarktung auf Meta Quest geplant. Dies ist ein weiterer bedeutender R\u00fcckschlag f\u00fcr den virtuellen Realit\u00e4tsmarkt, der sich nun mit der Verlust eines gro\u00dfen Bef\u00fcrworters wie Ubisoft auseinandersetzen muss, das neben Projekten f\u00fcr jedes neue Headset (PS VR, PS VR2, Oculus Rift) zu den wichtigen Partnern geh\u00f6rt. Allerdings bestehen die Marktrealit\u00e4ten und das allgemeine Uninteresse der \u00d6ffentlichkeit an der virtuellen Realit\u00e4t weiterhin, obwohl man sich erhoffte, dass Apples Vision Pro das fr\u00fchstadiale Metaverse wiederbeleben w\u00fcrde.<\/p>\n<p><iframe title=\"Comparing VR Exclusives Across Quest, PCVR &amp; PSVR2\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/F8D7YlIOSrc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ubisoft hat sich entschieden, die Investitionen in den Bereich der virtuellen Realit\u00e4t (VR) zu reduzieren, da es derzeit keinen Marktgr\u00f6\u00dfe entsprechenden Umfang gibt. Dies geschieht nach Entt\u00e4uschungen an den Verkaufszahlen von Assassin&#8217;s Creed Nexus VR und der Absetzung von Splinter Cell VR.<\/p>\n","protected":false},"author":13,"featured_media":2176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","movie_schema":"","tvshow_schema":"","videogame_schema":"","meta_description":"Ubisoft reduces VR investments due to low market size","meta_keywords":"ubisoft vr investitionen, vr branche r\u00fcckschlag, assassin's creed nexus vr, yves guillemot interview, vr markt gr\u00f6\u00dfe","meta_author":"Hans Gruber","meta_robots":"index, follow","meta_language":"en","twitter_card":"summary_large_image","twitter_title":"Ubisoft beendet VR-Investitionen: Markt noch zu nischig","twitter_description":"\"Ubisoft beendet VR-Investitionen: Markt zu nischig, trotz Apples Metaverse-Vision \u2013 Was bedeutet das f\u00fcr die Branche?\"","twitter_site":"","twitter_site_id":"","twitter_creator":"","twitter_creator_id":"","twitter_image":"https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2023\/06\/assassins-creed-nexus-vr-2.jpeg","twitter_image_alt":"","twitter_app_name_iphone":"","twitter_app_id_iphone":"","twitter_app_url_iphone":"","twitter_app_name_ipad":"","twitter_app_id_ipad":"","twitter_app_url_ipad":"","twitter_app_name_googleplay":"","twitter_app_id_googleplay":"","twitter_app_url_googleplay":"","twitter_player":"","twitter_player_width":0,"twitter_player_height":0,"twitter_player_stream":"","og_title":"Ubisoft beendet VR-Investitionen: Markt noch zu 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