{"id":105911,"date":"2026-01-27T02:00:16","date_gmt":"2026-01-27T02:00:16","guid":{"rendered":"https:\/\/playersforlife.com\/2026\/01\/27\/volkswagen-kundigt-sponsoring-fur-das-musical-wicked-in-rio-de-janeiro-an\/"},"modified":"2026-01-27T02:10:15","modified_gmt":"2026-01-27T02:10:15","slug":"volkswagen-kundigt-sponsoring-fur-das-musical-wicked-in-rio-de-janeiro-an","status":"publish","type":"post","link":"https:\/\/playersforlife.com\/de\/2026\/01\/27\/volkswagen-kundigt-sponsoring-fur-das-musical-wicked-in-rio-de-janeiro-an\/","title":{"rendered":"Volkswagen k\u00fcndigt Sponsoring f\u00fcr das Musical Wicked in Rio de Janeiro an"},"content":{"rendered":"<p><div class=\"key-takeaways\"><h3>Das Wichtigste in K\u00fcrze<\/h3><p>Mit KI erstellt - wir experimentieren noch damit! Entschuldigung, falls es nicht ganz Ihren Erwartungen entspricht.<\/p><ul><li style=\"margin-bottom: 8px;\">Volkswagen hat seine Sponsorenschaft f\u00fcr das Musical Wicked bekanntgegeben, das im Jahr 2026 in Rio de Janeiro deb\u00fctieren soll. Dies zeigt die Zusage des Unternehmens, der nationalen Kultur sowie umwelt-, sozial- und governance-Initiativen (ESG) zu unterst\u00fctzen.<\/li><li style=\"margin-bottom: 8px;\">Das St\u00fcck erz\u00e4hlt die Geschichte der Freundschaft von Elphaba und Glinda vor dem Eintritt Dorothys in Oz, mit Myra Ruiz und Fabi Bang in den Hauptrollen. Die Karten sind unter Sympla.com.br und dem offiziellen Kartenb\u00fcro City of Arts Bibi Ferreira verf\u00fcgbar.<\/li><li style=\"margin-bottom: 8px;\">Das Rouanet-Gesetz erm\u00f6glicht Unternehmen und Privatpersonen, an kulturelle Projekte zu beitragen, ohne direkt dem Staat zu spenden, und Volkswagen Brasilien nutzt dieses Gesetz, um die Produktion von Wicked zu unterst\u00fctzen.<\/li><li style=\"margin-bottom: 8px;\">Das Artium Institut und das Atelier de Cultura sind bekannt daf\u00fcr, hochwertige live Entertainment-Produktionen f\u00fcr brasilianische Zuschauer zu veranstalten, unter anderem Wicked, und sind an der Verbreitung von Theater auf eine breitere Zielgruppe ausgerichtet, indem sie kostenlose Tickets an soziale Einrichtungen und Schulen sowie billige Ticket-Optionen anbieten.<\/li><\/ul><\/div><br \/>\n<h3>Recommended products<\/h3><p class=\"aws-affiliate-disclaimer\">This page contains affiliate links. 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decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/51YI99oC5XL._AC_SX679_.jpg\" alt=\"thoqii Home Decor Wooden Box Sign Funny Home Decoration for Living Room Bedroom Housewarming Gifts New Home House Decor, This House Runs on Sarcasm\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Wooden-Decoration-Bedroom-Housewarming-Sarcasm\/dp\/B0CXP6XD8Z\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">thoqii Home Decor Wooden Box Sign Funny Home Decoration for Living Room Bedroom Housewarming Gifts New Home House Decor, This House Runs on Sarcasm<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-current-price\">$7.99<\/span><\/div><\/div><\/div><\/div>\n        <style>\n            .aws-affiliate-disclaimer {\n                font-size: 13px;\n                color: #666;\n                margin: 4px 0 16px 0;\n            }\n\n            .aws-product-grid {\n                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Juli 2026 im Kulturzentrum City of Arts Bibi Ferreira in Rio de Janeiro deb\u00fctieren wird, nachdem es in S\u00e3o Paulo erfolgreich gelaufen ist. Volkswagen Brasilien unterst\u00fctzt die Produktion von Wicked \u2013 Die unerz\u00e4hlte Geschichte der Hexen von Oz, durch das Rouanet-Gesetz, was die Unternehmenszusage zur F\u00f6rderung nationaler Kultur und Initiativen im Umfeld von Umwelt, Sozialverantwortung und Governance (ESG) illustriert. Bis jetzt haben mehr als eine Million Brasilianer das St\u00fcck gesehen, nachdem es erst nach Jahren langen W\u00fcnschen der Fans nach Rio gelangt ist. Claudio Rawicz, Volkswagen&#8217;s Communication Director, erkl\u00e4rte, dass die Firma sich freut, Wicked in Rio zu bringen, da dies mit ihrem Konzept der Verbindung mit dem Publikum \u00fcber Kunst und Kultur \u00fcbereinstimmt. Carlos Cavalcanti, Pr\u00e4sident des Artium Culture Institute, beschrieb das St\u00fcck als Geschenk f\u00fcr die Fans. Die Hauptrollen werden von Myra Ruiz und Fabi Bang gespielt, w\u00e4hrend Elphaba und Glindas Freundschaft vor Dorothys Ankunft in Oz erz\u00e4hlt wird. Das St\u00fcck wird koproduziert von Atelier de Cultura und realisiert durch das Artium Culture Institute, die Ministerium f\u00fcr Kultur, sowie die Bundesregierung. Unterst\u00fctzer sind Bradesco Seguros, Volkswagen Brasilien, Prio, Alelo, Eurofarma, und Unisys.<\/p>\n<p>Eintrittskarten f\u00fcr die Wicked-Saison in Rio de Janeiro mit einem Preis von R$50,00 bis R$400,00 sind beim Sympla (Sympla.com.br) und dem offiziellen Kasseb\u00fcro des Kulturzentrums City of Arts Bibi Ferreira in Av. Das Americas, 5.300, Barra Da Tijuca erh\u00e4ltlich. Die Karten k\u00f6nnen online oder an der Kasse ohne zus\u00e4tzliche Geb\u00fchren gekauft werden. Das Kasseb\u00fcro ist dienstags bis sonntags von 1 PM bis 7 PM und bis 30 Minuten nach Beginn des St\u00fccks auf Auff\u00fchrungstagen ge\u00f6ffnet. Das Artium Culture Institute und Atelier de Cultura bieten zudem kostenlose Karten an sozialen Einrichtungen und \u00f6ffentlichen Schuleingangssystemen, sowie halbpreisige Karten (R$25,00) \u00fcber die Kulturvoucher. Weitere Informationen k\u00f6nnen auf Wickedbrasil.com oder Instagram.com\/wickedbrasil abgerufen werden. Die offizielle TikTok-Seite wickedbrasiloficial bietet Diensteinformationen zu Wicked \u2013 Das Musical und gibt die folgende Auff\u00fchrungszeiten f\u00fcr Cidade das Artes in Barra da Tijuca an: Mittwoch und Donnerstag 8 Uhr, Freitag 8 Uhr, Samstag 15 Uhr und 19:30 Uhr, Sonntag 14 Uhr. Alle Altersgruppen sind bei der Sonntags-Auff\u00fchrung um 18:30 Uhr willkommen; jedoch m\u00fcssen Kinder unter 12 von einer Elternperson oder Vormund begleitet werden. Das St\u00fcck dauert ungef\u00e4hr drei Stunden, einschlie\u00dflich einer Pause.<\/p>\n<p>Das Rouanet-Gesetz, benannt nach Sergio Paulo Rouanet, erlaubt es Unternehmen und Privatpersonen, kulturelle Projekte zu unterst\u00fctzen, ohne direkt Geld an die Regierung zu spenden. Sergio Paulo Rouanet hat dieses Gesetz im Jahr 1991 geschaffen. Volkswagen Brasilien, das jetzt in seinem 72. Jahr ist, ist der f\u00fchrende Automobilhersteller des Landes, nachdem es mehr als 26 Millionen Fahrzeuge hergestellt und \u00fcber 4 Millionen exportiert hat. Mit vier Fabriken produziert Volkswagen Brasilien Fahrzeuge wie den New Nivus und Saveiro. Das Unternehmen investiert R$16 Milliarden in Brasilien bis zum Jahr 2028, um neue Modelle wie den New T-Cross und Amarok einzuf\u00fchren, mit Schwerpunkt auf Nachhaltigkeit, Verbindlichkeit und digitaler Technologie.<\/p>\n<h2>Volkswagen st\u00e4rkt die Zug\u00e4nglichkeit des brasilianischen Theaters durch Zusammenarbeit mit dem Instituto Artium und dem Atelier De Cultura<\/h2>\n<p>Das Instituto Artium und das Atelier de Cultura sind bekannt f\u00fcr ihre hochwertigen, international anerkannten Live-Unterhaltungsvorf\u00fchrungen in Brasilien. Seit 2013 haben sie Produktionen wie Wicked, Man of La Mancha, Annie, Billy Elliot, School of Rock und Charlie and the Chocolate Factory dem brasilianischen Publikum vorgestellt. Im Jahr 2022 produzierten sie Evita Open Air, das die gr\u00f6\u00dfte freie Theaterstruktur au\u00dferhalb unter Freit\u00e4nzen je in Brasilien gesehen hat. Ihre aktuellen Co-Produktionen umfassen verkaufte Auff\u00fchrungen von Wicked im Teatro Santander (2023) und Teatro Renault (2025), sowie Rain, Blonde Illegally und Shakespeare in Love in verschiedenen Theatern. Durch die Vergabe kostenloser Eintrittskarten an soziale Institutionen und Schulen sowie die Angebot von preiswerten Eintrittsm\u00f6glichkeiten sind das Instituto Artium und das Atelier de Cultura auf der Suche, Theater f\u00fcr ein breiteres Publikum zug\u00e4nglich zu machen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Freut euch auf unsere Teilnahme an der Carioca-Saison von &#8218;Wicked&#8216; in Rio de Janeiro am 15. Juli 2026. Volkswagen unterst\u00fctzt dabei diese fesselnde musikalische Produktion, die Freundschaft, Mut und technologische Innovation verbindet und kulturelle Zug\u00e4nglichkeit f\u00f6rdert. Alle sind herzlich eingeladen.<\/p>\n","protected":false},"author":16,"featured_media":105902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","movie_schema":"","tvshow_schema":"","videogame_schema":"","meta_description":"Volkswagen sponsert \"Wicked\" Musical in Rio","meta_keywords":"Volkswagen sponsoring wicked musical rio, volkswagen brasil sponsorships, wicked musical rio premiere, city of arts bibi Ferreira theater, ESG goals Volkswagen Brasil, Rouanet law cultural funding","meta_author":"Franco Muller","meta_robots":"index, follow","meta_language":"en","twitter_card":"summary_large_image","twitter_title":"Volkswagen sponsert Musical \"Wicked\" in Rio","twitter_description":"Volkswagen sponsert Wicked-Musical in Rio: Seien Sie 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