Business

Articles that cover the financial, strategic, or corporate aspects of the gaming industry—such as acquisitions, sales results, number of copies sold, earnings reports, partnerships, market analysis, or executive decisions.

Sony Unafraid of AI

Sony, guided by CFO Lin Tao, is enthusiastically embracing AI as an augmentative tool for game development, aiming to blend AI’s power with the sensitivity of human artists, ensuring quality and authenticity in video game creation while fostering a harmonious collaboration between technology and creativity.

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Dollar Begins Day on a Downturn

In the wake of uncertainties due to US JOLTS report delay and increased AI spending by Alphabet, the Brazilian market braces for a potential impact on investor sentiment, while anticipating a $3.8 billion January trade surplus and significant earnings reports from Bradesco and Itaú.

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Ghost of Yotei is a Huge Success for Sony

Sony’s “Ghost of Yotei” has proven to be a major contributor to PlayStation’s strong sales performance in late 2025, having likely surpassed 4 million units sold since its release, following the successful trajectory of its precursor, Ghost of Tsushima.

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