Key Takeaways
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- Sony is celebrating PlayStations 30th anniversary with a partnership with Reebok to release a collection of sneakers inspired by the original console, which was first released in 1994.
- The collection includes three classic 90s basketball shoe models: InstaPump Fury 94 for Japan, Pump Omni Zone II for the US, and Workout Plus for the UK. Each pair is designed in the all-gray color scheme of the original console.
- The sneakers will come in limited-edition packaging featuring the classic PS1 gray and design details from the console, tapping into the fashion-meets-gaming trend.
- The collection is set to launch in October, coinciding with the anniversary hype and marking Reeboks continued strong presence in the lifestyle footwear market.
PlayStation’s 30th Anniversary Honored with Reebok’s Retro Sneaker Collection Celebrating the First Console in 1994
Sony plans to mark PlayStation’s 30th anniversary significantly, extending its celebrations beyond special consoles and controllers. The company is partnering with Reebok to release a collection of sneakers inspired by the iconic gaming brand. Reebok is giving three classic 90s basketball shoe models a PlayStation makeover, all designed in the instantly recognizable all-gray color scheme of the original console, which was first released in 1994. The collaboration includes the InstaPump Fury ’94 for Japan, the Pump Omni Zone II for the US, and the Workout Plus for the UK. Each pair is tied to its specific launch region and embodies the iconic style of its era. Further enhancing the retro theme, the sneakers will come in limited-edition packaging. This packaging also features the classic PS1 gray and subtly incorporates design details from the console. The collection is scheduled to launch in October, coinciding with the anniversary hype and tapping into the ongoing fashion-meets-gaming trend. This collaboration follows PlayStation’s previous partnerships with Nike and highlights Reebok’s continued strong presence in the lifestyle footwear market.
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