HBO Max to become more expensive and account sharing harder

Increasing HBO Max Prices and Enhancing Security Measures in Response to Market Oversaturation

Warner Bros. Discovery currently offers HBO Max at a low price but plans to increase it in the near future. CEO David Zaslav believes too many streaming services have oversaturated the market, leading companies to frequently reduce prices. Zaslav observed that consumers now pay twice as much for content that was significantly cheaper a decade ago. He attributed this to the increased volume of available content. Consequently, he suggests that HBO Max’s price could be raised, given the service’s strong user affinity. In addition to price adjustments, the company intends to increase bundling options for HBO Max with other services and enhance efforts to curb excessive account sharing. Zaslav indicated that while HBO Max subscribers are less sensitive to price increases than users of other services, the company still aims to bolster its security measures.

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