We’re Between PS1 and PS2,” Says Sony About Anime
Sophie Laurent 
Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- Sonys anime business is experiencing growth and anticipated expansion, aiming to reach wider audiences and boost profits.
- Sony has invested in Bandai Namco to strengthen anime productions, which could lead to an influx of high-quality content.
- Aniplex, Sonys subsidiary, has seen success with Demon Slayer: Kimetsu no Yaiba in Japanese cinemas.
- Crunchyroll is recovering from pandemic-related setbacks and gaining financial stability, bolstered by popular series like Solo Leveling.
Sony Amplifies Anime Expansion with Bandai Namco Investment and Crunchyroll Recovery
Sony’s anime business is currently performing well and is poised for significant growth. This anticipated expansion is expected to propel the sector into a new era of popularity and success. Consequently, the company plans increased investment in this sector, aiming to reach wider audiences and boost profits. Recently, Sony invested in Bandai Namco to strengthen anime productions. Sony’s Aniplex group has achieved significant success with Demon Slayer: Kimetsu no Yaiba in Japanese cinemas. Simultaneously, Crunchyroll is recovering from pandemic-related setbacks and aims for financial stability, bolstered by hits like Solo Leveling.
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About the Author
Carlos Mendoza 
Bruno Pferd 
Marcus Thompson 
