Owner of GTA 6 Says Quality Will Help Survive Economic Crisis
Jonathan Dubinski 
Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- Take-Two Interactive, led by CEO Strauss Zelnick, aims for unmatched entertainment experiences during economic downturns, as consumers become more selective about their spending on entertainment.
- The companys strategy is to do less, do better, focusing on the biggest and best successes, which resonates with quality-conscious consumers.
- Take-Twos mobile business and NBA 2K series, particularly its growth compared to other sports games, are significant achievements due to their commitment to quality.
- Despite not releasing Grand Theft Auto 6 in the current fiscal year, Take-Two Interactive has increased its revenue predictions for the upcoming period, due to strong performance from mobile initiatives, NBA 2K25, WWE 2K25, and GTA Online.
Quality-Focused Take-Two Aims for Unmatched Entertainment Experience in Economic Downturns
Strauss Zelnick, CEO of Take-Two Interactive, acknowledges that the gaming industry is not immune to economic downturns. He views these periods as making consumers more selective, a dynamic he believes benefits Take-Two’s established strategy. Zelnick stated, “In hard times, people still spend cash on entertainment, but they’ll be choosier, and that selectiveness benefits Take-Two since we aim for the biggest and best successes—that’s where folks turn to quality.” He elaborated on the company’s long-standing philosophy: “Our strategy has always been do less, do better. Today, our goal is to offer an unbeatable entertainment experience, no matter what device you use. We don’t always hit the mark, but that’s our aim.” Zelnick emphasized that the success of Take-Two’s mobile business and NBA 2K’s impressive growth, compared to other sports games, stems from this commitment to quality. He highlighted these achievements despite Grand Theft Auto 6 not being released in the current fiscal year. Leveraging strong performance from its mobile initiatives, NBA 2K25, WWE 2K25, and GTA Online, Take-Two Interactive has increased its revenue predictions for the fiscal period spanning April 2025 to March 2026.
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About the Author
Ahmed Hassan 
Carlos Mendoza 
Sophie Laurent 
