Nintendo Switch 1 Becomes More Expensive in the US
Ahmed Hassan 
Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- Nintendo will increase prices for all original Switch models in the US starting August 3rd: The base Nintendo Switch ($299 to $339), Nintendo Switch Lite ($199 to $229), and Nintendo Switch OLED model ($349 to $399).
- The Nintendo Switch OLED model will see the most significant price jump, moving closer in price to the unchanged price of the upcoming Nintendo Switch 2.
- The new prices for US markets could potentially encourage consumers to consider the newer generation console due to the price difference between the OLED model and the Nintendo Switch 2.
- Although there are currently no reported price increases for Nintendo Switch consoles in Europe, the new US pricing aligns with European costs, suggesting potential future adjustments may occur in European markets.
Price Increase for Nintendo Switch Models in US, Starting August 3rd
Target has prematurely revealed Nintendo’s upcoming price adjustments for the original Switch in the U.S., ahead of the previously anticipated August 3rd announcement. This leak confirms a price hike across all original Switch models. The base Nintendo Switch will increase from $299 to $339, a $40 rise. The Nintendo Switch Lite, which has been priced at $199 since its launch, will now cost $229, marking a $30 increase. The Nintendo Switch OLED model will see the most significant jump, from $349 to $399, an increase of $50. The leak indicated these increases are approximately $29 for the Lite, $39 for the base Switch, and $49 for the OLED. The new $399 price for the OLED model positions it close to the current $449 cost of the Nintendo Switch 2 in the U.S., which does not include any games. With the Nintendo Switch 2’s price remaining unchanged, this adjustment could encourage consumers to consider the newer generation console. Currently, there are no reported price increases for Nintendo Switch consoles in Europe. However, with the new U.S. pricing aligning American costs with those in Europe, similar adjustments could eventually be implemented in European markets.
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About the Author
Carlos Mendoza 
Bruno Pferd 
Sophie Laurent 
