Key Takeaways
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- EA Sports FC and La Liga have collaborated to increase global sports accessibility through the FC Futures initiative, including the creation of a new community football pitch in the South Bronx.
- The South Bronx field, designed by local artist BG183, is multi-purpose and ideal for year-round use, accommodating various age groups and hosting events.
- FC Futures aims to connect digital gaming with real-world play, increasing access to football worldwide through equipment donations and youth initiatives like the Next Gen Draft.
- La Liga Ambassador Patrick Kluivert celebrated the South Bronx project as an inspiring example of uniting people through football and making a lasting difference in the community.
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EA Sports FC and La Liga have gifted the South Bronx a new community football pitch through their FC Futures initiative. This program is dedicated to increasing global sports accessibility and uniting football communities. This new field is the tenth facility established worldwide in partnership with La Liga. The pitch features a design by local Bronx artist BG183 and is connected to PSMS 31, The William Lloyd Garrison School. The project was developed in collaboration with Love.futbol and South Bronx United to ensure a lasting positive impact, creating a safe space where children and families can learn and play together.
This multipurpose field in the South Bronx is more than just a standard football pitch; it is designed to support school physical education classes and daily recreation. Its reduced field format makes it ideal for year-round use and flexible scheduling, accommodating all age groups. The space will also host football programs, tournaments, and community events. The design, by legendary Bronx graffiti artist Sotero Ortiz, known as BG183, incorporates hip-hop elements and local culture, making it a distinctive addition to the community. EA Sports FC and La Liga, alongside local organizations South Bronx United and Love.futbol, delivered this project for the community. They revitalized the field at William Lloyd Garrison School (P.S.M.S. 31), establishing a secure and inclusive environment for children’s learning through play.
La Liga Ambassador Patrick Kluivert attended the inauguration, celebrating with local children and families. He stated, “Football possesses an incredible power to bring people together everywhere. That is why projects like the EA Sports FC Futures collaboration with La Liga are so meaningful. Witnessing a space like this open in the South Bronx, filled with local pride and potential, is truly inspiring. I hope every child who plays here feels a sense of ownership, where they can dream big, have fun, and create unforgettable memories.” James Salmon, Head of Marketing Partnerships at EA Sports, commented, “FC Futures is about connecting our gaming platform with real-world football to create opportunities for the next generation. While we are passionate about gaming, our goal extends further—to collaborate with partners like La Liga and local communities to build spaces where people can play football and experience the sport.” He added, “Take that project in the South Bronx, for example. It is not just about providing children with a safe place to play; it is about uniting people through football and making a lasting difference.”
Through FC Futures, EA Sports FC is expanding a global platform that links digital gaming with real-world play, thereby increasing access to football worldwide across Europe, Africa, Asia, and the Americas. This also includes equipment donations and youth initiatives like the Next Gen Draft. Players may have recently seen in-game kits inspired by the South Bronx field, showcasing local artist BG183’s contribution and connecting global players to the project’s culture and creativity. Jorge De La Vega, Business Director at La Liga, remarked, “Our FC Futures initiative is dedicated to cultivating the future of football from the grassroots level. This New York project is significant as it blends sports access, enduring community impact, and a strong local identity. By partnering with EA Sports FC and our community allies, we envision this field as a place where children can play, develop, and seize new opportunities through football.” He concluded, “This aligns with EA Sports FC’s global push to spread the game, connecting digital football with real-world action and collaborating with league partners like La Liga to enhance access, champion local culture, and provide communities with chances to practice and engage.”
Unveiling EA’s $7.5B Revenue in FY26: A Glimpse into the World of EA Sports FC, Battlefield, Apex Legends & More
In its fiscal year 2026, EA reported approximately $7.5 billion in net revenue. Based in Redwood City, California, EA is known for its leading brands, including EA Sports FC, Battlefield, Apex Legends, The Sims, EA Sports Madden NFL, EA Sports College Football, Need For Speed, Dragon Age, Titanfall, Plants Vs. Zombies, and EA Sports F1. Additional information about EA can be found at www.ea.com/news. EA, EA Sports, and the associated game names are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and are used with permission.
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