EA Sports FC Announces Multi-Year Partnership with Brazilian Football Confederation (CBF)

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Electronic Arts Inc. (Nasdaq: EA) and the Brazilian Football Confederation (CBF) have announced a multiyear licensing and marketing partnership that will bring fans closer to one of the world’s most iconic football institutions through EA Sports FC. This collaboration will offer authentic and immersive football experiences, including in-game content for EA Sports FC 26 and EA Sports FC Mobile, connecting players with Brazilian football on and off the pitch. The announcement was made during Gamescom Latin America 2026, reinforcing EA Sports FC’s continuous commitment to fostering the growth of football culture and community in Latin America. Brazil has long been at the heart of global football culture, and this agreement reflects a shared vision to celebrate its legacy while creating new opportunities for engaging the next generation of fans.

Jeff Sharma, Vice President of Brand at EA Sports FC, stated, “Brazil is one of the most passionate and influential communities in the world. Signing this partnership with CBF and bringing the national team back to the game is a monumental moment for FC and for those who play the franchise. It allows us to deepen our commitment to those who play in Brazil and around the world, while continuing to deliver authentic experiences that reflect the unique culture, passion, and talents of Brazilian football.” The agreement includes licensing rights and joint marketing initiatives, enabling EA Sports FC and CBF to collaborate on narrative, fan engagement, and new experiences. Samir Xaud, President of CBF, commented, “This partnership with EA Sports represents a significant step towards expanding the way fans connect with Brazilian football. Together, we will create new ways to celebrate our national team, athletes, and legacy with millions of fans worldwide.”

This collaboration offers authentic and immersive football experiences in EA Sports FC 26 and EA Sports FC Mobile, connecting players to Brazilian football on and off the pitch. The announcement was made during Gamescom Latin America 2026, reinforcing EA Sports FC’s ongoing commitment to growing the culture and community of football in Latin America. EA Sports FC continues to connect fans with football on a grand scale, presenting over 20,000 athletes across 750 clubs and national teams, in more than 120 stadiums and 35 leagues, with the support of over 300 global partnerships. The CBF now joins this global portfolio, strengthening the presence of Brazilian football within EA Sports FC and EA Sports FC Mobile. More details on how this partnership will come to life in EA Sports FC and EA Sports FC Mobile will be shared in the coming months. Fans can follow EA Sports FC Brazil on Instagram and X, along with the official EA Brazil accounts on Instagram and X, to stay updated on all the latest news in real-time. About Electronic Arts

EA Sports FC and CBF Expand Partnership in Digital Football Experiences at Gamescom Latin America 2027

Electronic Arts Inc. is a global leader in digital interactive entertainment. The company develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers. In the 2025 Fiscal Year, EA reported approximately $7.5 billion in GAAP net revenue. Headquartered in Redwood City, California, EA is recognized for its acclaimed and high-quality portfolio of brands, including EA Sports FC, Battlefield, Apex Legends, The Sims, EA Sports Madden NFL, EA Sports College Football, Need For Speed, Dragon Age, Titanfall, Plants vs. Zombies, and EA Sports F1. More information about EA is available at www.ea.com/news. EA, EA Sports, EA Sports FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are owned by their respective owners and are used with permission.

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