20% of New Games on Steam in 2025 Will Use Generative AI at Some Stage

Rising AI Adoption in Games: 47% of New Steam Releases in 2025 to Incorporate Generative AI

Ichiro Lambe, CEO of Totally Human Media, projects that nearly one in five games launched on Steam in 2025 will integrate generative AI during production or operation. This projection is based on Lambe’s analysis of data from the Steam API. This forecast emerges amid significant excitement surrounding generative AI in the first quarter, with leaders facing pressure to deliver rapid results while ensuring safety. Key concerns revolve around governance, talent acquisition, and the potential for widening economic disparities. Globally, the rate of AI adoption has more than doubled since 2020, rising from 20% to 47%. Most organizations now employ AI across multiple business functions; IT leads with 36% adoption, followed by marketing and sales, and service operations. Larger enterprises are approximately twice as likely to adopt AI compared to smaller ones, a gap that has expanded over the past five years.

Asia Leads in AI Adoption Growth, Contrasting U.S., with Positive Returns on Investment

Over the last five years, China, India, Singapore, and the UAE have consistently led in AI adoption, showing the most significant growth. Asian countries generally adopt AI at higher rates than Western nations, particularly in recent times. Surprisingly, the U.S., despite its technological leadership, exhibits one of the lowest AI adoption growth rates, maintaining a range of 22-25% over this period. For the first time, the Stanford AI Index 2025 provides clear evidence of positive returns on AI investments, with 92% of early adopters reporting a positive return on investment from their AI initiatives.

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If you’re a fan of tactical strategy games or the world of John Wick, don’t miss Carlos Mendoza’s latest post from July 15th. He discusses the upcoming removal of “John Wick Hex” from digital stores on July 17, 2025, and what this means for players looking to add it to their collections. Whether you’re ready to jump in now or want to know your options before it’s too late, check out the full details here John Wick Hex to disappear from digital stores on July 17, 2025. If you’re a fan of classic 80s anime and are eagerly awaiting the next big gaming release, make sure to check out “Space Adventure Cobra: The Awakening – Microids Finally Reveals Varied Gameplay Trailer” by Ahmed Hassan (published on July 15, 2025). This post dives into the exciting gameplay trailer recently released by Microids, giving us a tantalizing look at the diverse environments and scenarios that await players. With only a month until launch, now is the perfect time to get hyped for this adaptation of Captain Nelson’s Treasure arc from the beloved animated series! Space Adventure Cobra: The Awakening – Microids Finally Reveals Varied Gameplay Trailer For gamers curious about the behind-the-scenes drama of one of the industry’s most anticipated releases, check out our latest post titled “Former Deep Silver Executive Described Cancelled Version of Dead Island 2 as Terrible” by Carlos Mendoza (published July 15, 2025). This insightful piece delves into the tumultuous development history of Dead Island 2, offering a rare glimpse at why the game faced so many delays and production hurdles. Head over to the article for an inside look at what went wrong with the cancelled version and learn more about the challenges that shaped this zombie action classic. Former Deep Silver Executive Described Cancelled Version of Dead Island 2 as Terrible