Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- As of July 21, 2025, YouTube will remove the global Trending page and replace it with personalized recommendations and YouTube Charts for a more streamlined content discovery experience.
- The new YouTube Charts will feature category-based trending content such as Trending Music Videos, Weekly Top Podcast Shows, Trending Movie Trailers, and Gaming content within its dedicated Gaming Explore section.
- For creators, there are enhanced access to trend analytics through the new Inspiration tab in YouTube Studio, as well as additional support tools like Hype, Creators on the Rise, and Artist on the Rise.
- A dedicated Music tab will replace the existing Trending tab in YouTubes navigation and mobile app interface on July 21, 2025, emphasizing YouTubes focus on personalized content recommendations over traditional aggregated charts for discovery.
YouTube Shifts Focus on Personalized Recommendations, Eliminates Trending Separator Globally from July 21, 2025
On July 21, 2025, YouTube will discontinue its global Trending page, a feature that has served as a benchmark for discovering popular content for a decade. This change, which also eliminates the “Trending Now” list, means YouTube Charts and personalized recommendations will now guide users to popular content. This shift in content discovery could impact the visibility of videos, particularly those from independent creators or growing channels in areas like gaming. The new YouTube Charts are designed to provide a more streamlined and intuitive view of trending content. Accessible globally via charts.youtube.com, these category-based charts will include sections for Trending Music Videos, Weekly Top Podcast Shows, and Trending Movie Trailers. Gaming content will remain within its dedicated “Gaming Explore” section. YouTube plans to expand these categories further in the future. This update aligns with YouTube’s broader strategy to prioritize personalization algorithms and data analytics over traditional aggregated charts for content discovery.
Personalized Recommendations Elevate Creators via YouTube’s New Inspiration Tab and Music Tab Replacement from July 21, 2025
For creators, the changes bring enhanced access to trend analytics through the new Inspiration tab in YouTube Studio. Additionally, YouTube is extending support tools for emerging creators, such as Hype, Creators on the Rise, and Artist on the Rise. Complementing these updates, a dedicated Music tab will replace the existing Trending tab in YouTube’s left-hand sidebar navigation and mobile app interface on July 21, 2025.
In Case You Missed It
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Links to external sources for further reading
- YouTube to Remove Trending Tab Worldwide on July 21: A New Era Begins?https://kbizoom.com/youtube-trending-tab-removal-2025/
- YouTube kills Trending page, adds category-based charts to highlight popular contenthttps://www.mobigyaan.com/youtube-trending-page-retire-category-based-charts
- YouTube is killing its Trending page a decade after its debuthttps://www.androidauthority.com/youtube-trending-removed-3576664/
- End of YouTube Trending: New Charts for Music, Podcasts, Trailers are Herehttps://www.pcmag.com/news/end-of-youtube-trending-new-charts-for-music-podcasts-trailers-are-here
- These features have been around for a decade.https://www.techtimes.com/articles/311290/20250710/youtubes-trending-page-trending-now-list-replaced-category-specific-charts.htm