Xbox Criticized for Using AI-Generated Image in Job Posting

AI-Generated Image Backlash in Xbox Job Posting Sparks Controversy Amidst Layoffs

Michael Matsel, Xbox’s Head of Graphical Production, recently posted a job opening on LinkedIn seeking professionals with expertise in device drivers, GPU performance, or related areas of system validation and engineering. However, the post quickly drew significant criticism, not for the job content itself, but for its accompanying image: an illustration generated by artificial intelligence. The AI-generated image depicted a woman typing code at a computer, but featured noticeable flaws, including code displayed on the back of the monitor instead of the screen and an upside-down monitor. This visual immediately sparked widespread negative feedback on social media, with many users calling the image “inappropriate and careless.” The controversy was compounded by the timing of the job advertisement, which appeared just weeks after Microsoft announced substantial layoffs impacting Xbox. Earlier this month, the company revealed plans to cut nearly 4% of its workforce, or approximately 9,100 people. These deep cuts affected several major Xbox studios, including Rare’s Everwild, Crystal Dynamics, and The Initiative.

Controversy Surrounds AI-Generated Image in Xbox Job Posting Amidst Layoffs and Public Outcry

Amidst reports that Microsoft is encouraging its remaining staff to increase their use of AI in their work, the AI-generated image in the job ad fueled public frustration. Social media comments reflected this sentiment. Alexander Bertram-Powell sarcastically wrote, “Love this sneak peek of your focus on quality,” while Danylo S sharply criticized, “First layoffs, then job postings with AI mess, great job, Xbox.” An employee at Ubisoft described the image as “downright embarrassing,” and a Meta employee labeled it “insensitive.” Another Microsoft staff member commented that the image “doesn’t convey this is a company where we value people who can make stuff look good.” The post accumulated over 100 responses, primarily harsh criticisms of the advertisement’s quality. IGN has reached out to Matsel for comment regarding the controversy but has not yet received a response.

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