TCL Acquires Sony’s Bravia TV Business

by Sophie Laurent January 21, 2026

written by Sophie Laurent January 21, 2026

Key Takeaways

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TCL has taken a majority stake in Sonys Bravia TV business, including the PlayStation brand, forming a partnership that will focus on home entertainment.
The new company will handle all aspects of design, sales, and customer support for televisions and audio equipment worldwide.
Customers can expect enhanced screens, faster production speeds, and broader distribution channels due to TCLs involvement.
Sonys established picture and sound performance will be maintained, and the televisions will continue to be branded BRAVIA and Sony, ensuring high quality for customers. The ultimate goal is to improve the global customer experience.

TCL Takes Major Stake in Sony’s Bravia TV and PlayStation Brand Partnership

Sony and TCL have partnered in a major venture: TCL will assume control of Sony’s Bravia TV business, including the PlayStation brand. This collaboration focuses on Sony’s home entertainment sector, with TCL holding a 51% stake. The new company will manage all aspects, from design and sales to customer support, for both television and audio equipment worldwide. The companies will release more details in March 2026, stating that Sony’s established picture and sound performance will be maintained. Customers can anticipate enhanced screens, quicker production speeds, and broader distribution channels as a result of TCL’s involvement. Although TCL will lead the partnership, the televisions will continue to be branded BRAVIA and Sony, assuring customers of the same high quality. The goal is to improve the customer experience globally.

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