Who is PC Siqueira?

Paulo Cezar Goulart Siqueira (PC Siqueira), one of Brazil’s pioneering YouTube stars, died on December 27, 2023, at the age of 37. Police reopened the investigation into his death two years later. Born in Guarulhos near Sao Paulo on April 18, 1986, PC Siqueira began his career as an illustrator and comic book colorist before launching his Maspoxavida channel in 2010. His humorous and irreverent perspective on pop culture and everyday stuff quickly gained him millions of subscribers and views, paving the way for future content creators. Beginning in 2011, PC Siqueira balanced his online work with presenting roles at MTV Brazil, hosting shows such as PC na TV, MTV Games, and Nunca Serao. This transition from internet platforms to traditional media outlets signaled a shift in the entertainment landscape, creating new opportunities for online personalities and changing perceptions of digital content creation. Following the closure of MTV Brazil, PC Siqueira continued to participate in audiovisual projects on other channels, independent productions, and platforms like Play TV. He also became a member of Ilha de Barbados, a collaborative channel featuring other influencers, and maintained an active presence on social media.

Mental Health Advocate PC Siqueira’s Impact on Brazilian Online Culture after Suicide Attempt

Throughout his career, PC Siqueira openly addressed mental health issues, discussing topics such as anxiety and depression in interviews and online videos. He was rescued by firefighters in March 2023 after attempting suicide. PC Siqueira’s pioneering work as a content creator and his openness regarding mental health left a lasting impact on Brazilian online culture.