Xbox Game Pass: New CEO Lowers Subscription Prices Immediately! Here Are the New Rates.

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Asha Sharma is signaling change at Xbox with an immediate price reduction for Xbox Game Pass Ultimate, now priced at $22.99 (down from $29.99). PC Game Pass has also been reduced to $13.99 from its original price of $16.49. Sharma, formerly an executive at Meta, replaced Phil Spencer as Microsoft’s gaming boss in February. The price reduction comes with a significant change: future Call of Duty titles will not be available on Game Pass upon release. Instead, they will be added to the service during the holiday season, approximately one year after their initial commercialization. This marks a shift from the Day One availability that has been a core element of Game Pass’s value proposition, particularly given the initial intention that including Call of Duty would be a major benefit of Microsoft’s acquisition of Activision Blizzard. Microsoft indicated the anticipated financial benefits of including Call of Duty on Game Pass had not been fully realized. Existing Call of Duty titles already available through Game Pass will remain accessible to subscribers.

Reduced Xbox Game Pass Ultimate Price – Microsoft Responds to Player Feedback and Offers Greater Flexibility for Player Profiles

Microsoft is committed to evolving Game Pass to better meet player expectations. Sharma stated that many players felt Xbox Game Pass Ultimate had become too expensive. A leaked memo obtained by The Verge in April supported this direction, suggesting a potential price increase for Game Pass Ultimate, from $20 to $30 per month as early as October 2025. This price drop appears to be a direct response to those concerns. Marketing materials for Call of Duty on Xbox Game Pass feature five games: Avowed, Indiana Jones and the Great Circle, Call of Duty: Black Ops 6, Age of Mythology: Retold, and Sid Meier’s Civilization 7. Microsoft has stated that nothing is definitive and that the service will continue to evolve based on user needs, with the aim of offering greater flexibility and suitability for various player profiles. This suggests further adjustments to Game Pass may occur in the future.

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