Hisense Shines in RGB-MiniLED Standard

Key Takeaways

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  • Hisense has set a new standard in RGB MiniLED technology, utilizing individually controlled RGB LEDs for improved color accuracy, brightness, contrast, and immersion.
  • The companys UR9 Series TVs, featuring RGB MiniLED technology, offer enhanced saturation, particularly in Vivid Mode, and benefit from an antireflective coating for better viewing angles.
  • Hisense aims to solidify its position in the high-end TV market by setting standards for RGB MiniLED technology, with plans to expand screen sizes from 55 to 116 inches in 2026.
  • Facing competition from Samsung, Sony, and TCL, Hisense is bolstering its expertise by recruiting experts from rival companies and launching new RGBMiniLED evo technology with enhanced wavelength accuracy.

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The Consumer Technology Association (CTA) has recognized Hisense for achieving a benchmark in RGB MiniLED technology, defining the standard in the United States as LCD televisions using individually controlled RGB LEDs at each point of the backlight source. Hisense is collaborating with the CTA Video Divisions Board to define RGB MiniLED standards. Unlike traditional LED TVs and most miniLED models that use white or blue LEDs for backlighting, Hisense’s RGB MiniLED technology employs independent LED chips for each primary color. This generates pure colors, significantly improving color accuracy, brightness, contrast, and overall audiovisual immersion. Hisense claims its TVs meet the CTA’s requirements for the RGB MiniLED standard because they feature independent control over RGB backlighting. The CTA specifies that non-RGB or non-independently controlled backlights do not meet this definition, establishing a clear market standard for authentic RGB MiniLED technology.

Having been the first to introduce RGB MiniLED technology to consumers, Hisense is expanding its UR9 Series to include a wider range of screen sizes to meet the growing demand for larger displays. The Hisense UR9 model uses individual RGB illumination to enhance saturation for a broader color range, excelling in Vivid Mode, and benefiting from enhanced processing capabilities, particularly for sports content. Furthermore, the Hisense UR9 features an antireflective coating similar to that of its QDOLED competitor, but without the same color washout issues. The tricolor backlight structure in RGB MiniLED TVs allows for more precise control over brightness and color compared to traditional LED or MiniLED TVs that use white or blue-only LEDs. Pantone Validated RGB MiniLED color support also promises to deliver more lifelike images with better distinction between light and dark areas. In addition to the 116-inch model available since September 2025, Hisense’s 2026 RGB MiniLED range will include screen sizes from 55 to 100 inches. Hisense is also aiming to solidify its position in the high-end TV market by setting standards for RGB MiniLED technology.

Hisense Enters Color Wars with RGBMiniLED Evo and UR8S/UR9S RGB TVs Amidst Samsung, Sony, and TCL Competition

However, Hisense faces competition from Samsung, a company known for its innovation and marketing prowess. To bolster its expertise, Hisense has been recruiting experts from Samsung, LG, and Sony. Hisense will face a significant test with the launch of its UR8S and UR9S RGB TVs later this year. These new series will complement the existing UX series of premium Hisense TVs. Simultaneously, Hisense is introducing a new multi-primary color system, RGBMiniLED evo in the 116UXS, which expands the color spectrum and enhances wavelength accuracy beyond standard RGB capabilities through the strategic inclusion of cyan. While Hisense is a key player in RGB MiniLED technology, TCL is also involved, and Sony is expected to enter the market soon.

In Case You Missed It

In our recent exploration of the dynamic TV market landscape and exciting developments in accessible gaming, we’ve been keeping a close eye on strategic partnerships and acquisitions. If you’re curious about the latest development involving Chinese brand TCL and Sony’s Bravia televisions, Ahmed Hassan has crafted an insightful piece titled “Did Chinese Brand TCL Acquire Sony’s Bravia TVs? Here’s Everything Explained!” published just last month on January 22nd. Dive into this comprehensive article to understand the implications of this joint venture and how it could shape the future of both brands Did Chinese Brand TCL Acquire Sony’s Bravia TVs? Here’s Everything Explained!. Speaking of gaming news, have you heard about Marcus Thompson’s latest post on Players for Life? In ‘Game Pass Gets Star Wars and Resident Evil’, published just this January 7th, Marcus dives into the exciting updates coming to Xbox Game Pass. From Resident Evil Village to the Pixel Remaster version of Final Fantasy, there’s plenty to look forward to in the first 20 days of the month – don’t miss out on these gaming treats Game Pass Gets Star Wars and Resident Evil. In another exciting development in the world of accessible gaming, Jonathan Dubinski delves into how your Hisense TV could soon become your Xbox hub with the upcoming integration of the Xbox app. Slated for rollout in 2026, this innovative feature promises to bring hundreds of Game Pass titles directly to your TV, no console required. Check out his insightful piece, “Your Hisense is an Xbox,” published on January 6th, to explore how this could revolutionize gaming experiences Your Hisense is an Xbox.

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