GTA 6 Won’t Sell PS5 at €599, Analyst Says

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Following the April 2nd PlayStation 5 price increase—the Digital Edition is now $599.99, and the standard PS5 is $649.99—the potential impact on console sales is a major topic, especially with the expected release of Grand Theft Auto 6 (GTA 6). The $100 price hike for both the PS5 and the upcoming PS5 Pro has many wondering if consumers will pay more for Rockstar Games’ title. As of March 25, 2026, over $400,000 was at stake in a Kalshi bet regarding the price of GTA 6. Initial concerns suggested the game might cost more than the standard $70 to $80 in 2025, but recent speculation places the potential price between $90 and $100. Kalshi data reveals the following expectations: 61% predict the game will cost more than $70. Almost 30% believe it will cost over $80. More than 95% think the base price will be above $60. Roughly 11% anticipate a price exceeding $100. Take-Two Interactive CEO Strauss Zelnick has discussed adding ads as a revenue stream in games. He suggested that ads would be unlikely in games already costing $70 or $80, leading some to believe GTA 6 might be priced similarly.

The PS5 Digital Edition and GTA 6 could cost a minimum of $679.99 combined, potentially reaching $699.99. Some analysts predict this will negatively impact console sales. Here are current PlayStation 5 prices in various regions: United States: Standard PS5: $649.99; Digital Edition: $599.99. United Kingdom: Standard PS5: £569.99; Digital Edition: £519.99. Europe: Standard PS5: €649.99; Digital Edition: €599.99. Japan: Standard PS5: ¥97,980; Digital Edition: ¥89,980. Pricing for the Pro version has not been announced in any region. A recent claim suggests the PS5 Pro with a disc drive could cost around $1000 after taxes, leading some gamers to consider alternatives like the PS Portal or Xbox Series S. Currently, there is no confirmed information regarding a PC port for Grand Theft Auto 6. Recently, Ron Perlman disclosed his earnings for his work on the Fallout series, revealing a figure that some fans considered lower than expected.

Impact of Console Affordability Challenges Amid Rising Costs and GTA 6 Release on PS5 Sales and Consumer Options

Chris Dring notes that rising living costs, influenced by events such as the Iran war, along with increased component prices, create challenges for console affordability. Piers Harding-Rolls of Ampere Analysis has also commented on the price increases. Dring anticipates the increases will reduce the sales surge typically expected with a GTA 6 release, and suggests that consumers may explore alternatives like subscription services. Dring adds that the price increase affects not only new buyers, but also existing PS5 owners whose consoles may malfunction after the warranty expires, making replacement unaffordable even for GTA 6. He suggests streaming services may become a viable option for those unable to afford new hardware. The hope is that this is temporary, given the gaming industry’s competitive landscape.

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