The PS5 Now Costs €100 More. Where Will Sony Stop With This Price Hike?

Key Takeaways

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  • The PlayStation 5 console prices are increasing: The base PlayStation 5 model will cost $150 more than it did at launch, and the PlayStation 5 Pro is approaching the $1000 mark when factoring in additional costs.
  • Regional price differences: There are significant regional adjustments to the PlayStation 5 prices, with specific variations in the United States, Japan, United Kingdom, and Europe.
  • Industry analysts anticipate further hardware price increases in 2026 due to inflation, potential tariffs, component shortages, and rising memory costs.
  • Higher console prices could impact the AAA game market: With entry barriers higher than ever before, the increased cost of consoles risks limiting the player base needed for expensive AAA games to become profitable.

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The video game industry typically sees console prices decrease over a hardware cycle through cheaper manufacturing, smaller “Slim” revisions, and price drops that broaden the player base. However, this generation deviates from that pattern, with Sony recently announcing price increases for its PlayStation consoles and peripherals, citing economic pressures and rising component costs. Specifically, the price of the PlayStation Portal in the U.S. is set to increase by $50, while the PlayStation 5 Pro will cost $150 more. In Europe, the prices of the PlayStation 5 Slim and the PlayStation 5 Pro will increase by €100, and the PS Portal by €30. The following table illustrates the price evolution of Sony’s current-generation consoles since their launch in late 2020: | Date | Event | Digital Model | Disc Model | Other Devices | | ————————- | ————————— | ————- | ———- | —————————— | | November 2020 (Launch) | | $399.99 | $499.99 | | | August 2022 (1st Increase) | | $449.99 (+50) | $549.99 (+50) | | | April 2025 (Slim Digital Increase) | | $499.99 (+50) | $549.99 | |

| March 2026 (New Prices) | | $599.99 (+100) | $649.99 (+100) | PS5 Pro: $899.99, PS Portal: $249.99 | This data shows that the base PlayStation 5 console (with disc reader) will cost $150 more than it did at launch nearly six years ago. The PlayStation 5 Pro, aimed at enthusiasts, is nearing the $1000 mark when factoring in the cost of a separate disc drive and a game. This pricing strategy contrasts sharply with Sony’s history. In the 1990s, the original PlayStation gained dominance by undercutting competitors like Sega and Nintendo with its aggressive pricing. The company famously announced a $299 price point at E3 1995, undercutting the Sega Saturn. Now, as the market leader, Sony is dictating prices, particularly with Xbox facing challenges in some territories. Beyond these broad increases, specific regional adjustments include: United States: PlayStation 5 Pro: $899.99, PlayStation 5: $649.99, PlayStation Portal: +$50 Japan: PlayStation 5: ¥97,980, PlayStation 5 Digital Edition: ¥89,980, PlayStation 5 Pro: ¥137,980, PlayStation Portal: ¥39,980 United Kingdom: Each PlayStation 5 model: +£90 (approximately $120), PlayStation Portal: £219.99 Europe: PlayStation Portal: €249.99 These new prices for the PlayStation Portal are slated to take effect on April 2.

escalating PS5 prices and AAA game market risks in 2026 due to cost hikes

Industry analysts anticipate further increases in gaming hardware prices in 2026, citing inflation, potential tariffs, and component shortages. The surge in memory prices is contributing to rising costs. Memory is crucial for the PlayStation 5, and its cost has increased due to memory manufacturers prioritizing supply for AI data centers. While acknowledging the impact of global economic factors, such as the demand for RAM driven by generative AI, inflation, transportation costs, and geopolitical issues, analysts point out that these increases occur as consumers face rising living costs and stagnant wages. This pricing strategy risks damaging the AAA game market, as higher console prices could limit the player base needed to make these expensive titles profitable. AAA games need tens of millions of consoles in peoples homes to be profitable, but the entry barrier has never been higher.

In Case You Missed It

If you’re a Pokémon fan eagerly awaiting the release of Pokémon Champions on April 8th, make sure to check out Bruno Pferd’s comprehensive guide, “Pokémon Champions – All Confirmed Pokémon”, published on March 27th. Bruno provides an exhaustive list of all confirmed Pokémon from each generation, spanning from Kanto to Paldea & Kitakami, perfect for trainers looking to build the ultimate team Pokémon Champions – All Confirmed Pokémon. Meanwhile, Carlos Mendoza takes a look at the shifting landscape of gaming exclusives in his latest post, “PS5 Loses Another Exclusive”. He explores the upcoming free-to-play transition of Wuthering Waves, an action RPG previously exclusive to PS5, now heading to Xbox Series consoles in July PS5 Loses Another Exclusive. Lastly, Silent Hill fans can rejoice as Ahmed Hassan uncovers an exciting development in his piece, ‘True Ending of Silent Hill f Revealed in Manga’. Konami is releasing a new manga continuation written by Ryukishi07 himself, promising an additional ending and more of Hinako Shimizu’s story. Don’t miss out on these gaming insights and updates!

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