Key Takeaways
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- BYD has partnered with Manchester City Football Club, providing vehicles, charging infrastructure, and battery storage for the clubs training complex and team kits.
- The partnership supports BYDs global expansion strategy to increase visibility for its electric vehicles and technologies worldwide.
- BYD achieved global sales of 4.6 million vehicles in 2023, with over one million sold outside of China, and focuses on green transportation through pure electric and plug-in hybrid vehicles.
- Manchester City Football Club, recognized as the Premier Leagues leader in brand value, prioritizes sustainability, social responsibility, and inclusivity, aligning with BYDs commitment to a cleaner world.
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BYD, a leading electric vehicle and green mobility company, has entered a partnership with Manchester City Football Club, uniting a technology innovator with a world-renowned soccer club. As part of the agreement, BYD will provide Manchester City with vehicles from its BYD and Denza brands and will install charging infrastructure and battery storage at the City Football Academy, the club’s training complex. Beginning today, the BYD logo will be featured on the sleeves of Manchester City’s men’s first-team training kits. Starting next season, the logo will also appear on the women’s main team kits. At the Etihad Stadium, BYD’s brand will be visible on substitute benches, and a BYD vehicle will lead the men’s team bus into Premier League and national competition matches. This collaboration supports BYD’s global expansion strategy, aiming to enhance the visibility of its electric vehicles and technologies worldwide. BYD is already an official sponsor of UEFA Euro 2024 and the UEFA European Under-21 Championship 2025. “When innovation meets passion, the impact is huge,” stated Stella Li, BYD’s Executive Vice President, underscoring the significance of the partnership.
Manchester City, founded in 1894 and based at the Etihad Campus, boasts a strong record with ten Premier League titles, seven FA Cups, one Champions League title, and one Club World Cup. The Etihad Stadium has a seating capacity of 53,000. “We’re proud to be working together towards a cleaner world,” said Ferran Soriano, CEO of City Football Group. In 2023, BYD achieved global sales of 4.6 million vehicles, with over one million sold outside of China. The company’s Shenzhen headquarters houses approximately 120,000 engineers engaged in research and development, resulting in around 45 daily patent filings. BYD Auto, the automotive division of BYD, is dedicated to accelerating the global transition to green transportation through its focus on pure electric and plug-in hybrid vehicles. BYD masters core technologies, including batteries, motors, control units, and semiconductors, leading to innovations such as the Blade Battery, DM-i and DM-p hybrid technology, e-Platform 3.0, CTB and ITAC technology, the DIS E-car body control system, and the Xuanji architecture. BYD was the first automaker to discontinue production of gasoline-only vehicles and has been the top seller of new energy passenger vehicles in China for 13 consecutive years.
Global Collaboration: Sustainable Efforts of BYD and Manchester City Unite
BYD Europe, headquartered in the Netherlands, serves as the company’s first international branch, focusing on building the BYD Auto brand globally through sustainable and efficient electric vehicle solutions. More information is available at www.byd.com. Manchester City Football Club was initially founded as St. Mark’s (West Gorton) in 1880 and later renamed Manchester City FC in 1894. The club’s Etihad Campus includes the Etihad Stadium, Joe Stadium, and the City Football Academy. Brand Finance recognizes Manchester City FC as the Premier League’s leader in brand value. The club prioritizes sustainability, social responsibility, and inclusivity. Additional information can be found at www.mancity.com. This partnership strengthens the global efforts of both BYD and Manchester City in their respective fields.
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