Key Takeaways
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- Dakota Johnson is the new face for Calvin Kleins Spring 2026 campaign, modeling their Ultralight underwear and 90s denim collections.
- The campaign features three primary styles of jeans inspired by the 1990s: Archive High-Rise Slim, Relaxed Trucker, and Baggy Jean, with Johnson expressing a personal fondness for the latter.
- The campaign was shot in a residence in Topanga, California, and presents Johnson in relaxed, intimate settings, such as lounging poolside or sitting on a piano. Some images feature her seminude.
- The campaign maintains Calvin Kleins signature minimalist aesthetic through the use of black and white and earthy tones, and it captures an authentic blend of the brands sensuality and Johnsons cool personality in both still photos and a campaign video released on Monday.
Dakota Johnson is the face of Calvin Klein’s new ad campaign, appearing in the brand’s jeans, sometimes seminude. The campaign, photographed by Gordon Von Steiner at a residence in Topanga, California, has generated considerable buzz on Instagram and other social media platforms. The images present Johnson in relaxed, intimate settings. For Calvin Klein’s Spring 2026 campaign, Johnson models the brand’s Ultralight underwear and 90s denim collections. The collection celebrates jeans inspired by the 1990s, featuring three primary styles: the Archive High-Rise Slim (high-waisted and straight-legged), the Relaxed Trucker (with a vintage vibe), and the Baggy Jean, which Johnson has described as her personal favorite. In campaign images, Johnson is shown sitting on a piano and lounging poolside, sometimes with a book in hand. One photo features her wearing only jeans and a belt, and others highlight her tattoos. The campaign maintains Calvin Klein’s signature minimalist aesthetic through black and white and earthy tones. According to reports, Johnson found the shoot enjoyable and respectful.
Calvin Klein’s 90s-Inspired Denim Campaign Starring Dakota Johnson Unveiled – Intimate Home Shoot and Behind-the-Scenes Glance
Calvin Klein previewed the campaign on social media before its official launch on Monday, and Johnson walked in the brand’s Fall 2026 runway show during New York Fashion Week last month. The campaign video, also released on Monday, depicts Johnson relaxing at home in various Calvin Klein outfits. A 15-second ad combines Calvin Klein’s signature sensuality with Johnson’s cool, authentic personality, using intimate close-ups and candid moments. Exclusive behind-the-scenes photos from the shoot are also available. Source: Calvin Klein’s Instagram account (Calvinklein), with additional details from Exame (via Portal Uai). The campaign captures the essence of the 90s-inspired denim collection while showcasing Johnson’s natural style.
In Case You Missed It
“Grab your popcorn, folks! Jonathan Dubinski has just dropped an insightful piece on the upcoming live-action ‘Moana’, slated for November 17th, 2025. Packed with sneak peeks at Motunui island and those adorable yet menacing Kakamora, this film promises to be a feast for Disney fans with Catherine Lagaʻaia as Moana and Dwayne Johnson returning as Maui. Meanwhile, if you’re craving something different in the world of cinema, Bruno Pferd’s latest exploration into modern love might just be what you need. Published on October 6th, his review ‘Materialistic Loves: A Love Story of Our Times’ dives deep into HBO Max’s Amores Materialistas, challenging romantic conventions with a raw and honest take on relationships navigated by financial desires. And if that leaves you hungry for more, Marcus Thompson’s recent piece ‘Pedro Pascal and the Love Story in Materialist Affections’, published on October 14th, continues this exploration of love in the age of dating apps like Tinder or Grindr. So, whether you’re eager to dive back into the magical world of Moana or ready for some thought-provoking reflections on modern romance, we’ve got you covered! Check out Jonathan’s article here Here is the English translation of the title:, Bruno’s review here Materialistic Loves: A Love Story of Our Times, and Marcus’ piece here Pedro Pascal and the Love Story in Materialist Affections.”
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Links to external sources for further reading
- Dakota Johnson bares all in new Calvin Klein ad campaign: See photosDakota Johnson bares all in new Calvin Klein ad campaign: See photosusatoday.com
- Dakota Johnson Is Officially a Calvin Klein GirlDakota Johnson Is Officially a Calvin Klein Girlthecut.com
- Dakota Johnson is the newest Calvin Klein GirlDakota Johnson is the newest Calvin Klein Girlaol.com
- Dakota Johnson Keeps It Effortless in Calvin Klein's New CampaignDakota Johnson Keeps It Effortless in Calvin Klein's New Campaignlofficielusa.com