EXCLUSIVE INTERVIEW: Judão Resumes Operations, Converses with Drops about Games

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By Pedro Zambarda, Chief Editor, and Patricia Gnipper, Editorial Coordinator. Judao, initially named Cudojudas, was founded in 2000 by Thiago Borbs Borbolla and was among Brazil’s first pop culture websites, predating Young Nerd and launching just before Omelete. After ceasing operations on August 8, 2020, the site has returned as a newsletter. Judao was also a pioneer in podcasting and various digital cultural coverage formats, consistently providing opinion, critique, and humor. In an exclusive interview with Borbs and Oda for Drops’ “Dropando a Real 69” program, they shared the following events: November 1, 2024: A surprise broadcast followed the conclusion of Chapter 7. November 21, 2024: The 8th-anniversary broadcast took place. November 27, 2024: A sneak peek of Dream Mirror was unexpectedly revealed on Wednesday afternoon. February 26, 2025: The 2nd-anniversary broadcast for Limbus Company occurred, featuring gameplay of the new Mirror Dungeon 5 Parallel Mode. May 9, 2025: Production slowed on a PV video, delaying the release of mirror dungeons. June 27, 2025: The normal mirror of eternal life was updated with various conveniences during the Mirror Dungeon 6 NORMAL Eternal Life Mirror Preview.

July 4, 2025: The hard mirror of eternal life was also updated during the Mirror Dungeon 6 HARD Eternal Life Mirror Preview. July 18, 2025: A Balpok Gacha Broadcasting and Bold event was held. August 6, 2025: A preview for the 10th-floor mirror dungeon was shown. September 3, 2025: An extreme 15F Mirror Dungeon event took place. October 1, 2025: A Collab Gacha SHOW Short event was held. November 14, 2025: The 9th-anniversary official broadcast occurred. November 28, 2025: A broadcast was held exclusively for Japanese viewers. January 23, 2026: A discussion and organization of thoughts preceded the regular roadmap broadcast (Club Move). February 12, 2026: A notice announced that a roadmap would be broadcast on the 3rd anniversary. February 27, 2026: The 3rd anniversary and roadmap announcement for Limbus Company were presented. March 10, 2026: A Thursday Update Preview was scheduled, potentially featuring a broadcast, Gacha, and other content. Judao also released a manifesto about its return, highlighting the following points about the company representative: The company representative often livestreams using a virtual avatar (referred to as a “Bertuber plate”).

During official livestreams, Kim Jihoon often underlined or highlighted words in green, which became a meme due to its novelty in mobile game broadcasts. Jihoon’s livestreams differed from typical official broadcasts, and the blurry camera and reflections in the wallpaper background became fodder for memes. While not fluent in English or Japanese, Jihoon attempts to speak these languages during official broadcasts. Unique phrases from these broadcasts have become common in fan art for Shuna Jean. Fans have nicknamed the part of Jihoon where he frequently mentions negative sentiments like “I might fail” as “Menhera” (a reference to a feeling of being down or despondent). Jihoon himself adopted the term whenever he felt down. During the Limbus 3rd Anniversary broadcast, Jihoon brought a Shunajang avatar in a minefield uniform, which excited fans. The following day at a signing event, signs reading “No liquidation, no worries” were prevalent. TS Schuna Zhu and Temusan Schuna might be mistaken for Schnah Pan Art. The game industry broadcast is known for its unusual and emotional process, as well as low-quality webcam broadcasts, which became memes due to the director’s travels.

The company representative is not in charge of the company. In an official live stream on July 26, 2024, Jihoon mentioned that excessive communication outside the game (through the Bertuber character) could become annoying and distract from the game itself. In the Western world, some compare Jihoon’s livestreams to a streamer broadcasting from their garage (or basement). The green line is seen as associated with Schnajang. Jihoon acknowledged this meme by setting it as his Discord profile picture and selling a banner featuring the green line in the Season 5 Oblivion limited banner. Because Jihoon’s autograph was on the banner, users regarded it as a special edition. Following the GSTAR 2024 conference, he signed autographs for fans with a green highlighter, actively embracing the memes. The company representative’s livestreams involve underlining or writing words in green, creating the impression of a strangely sloppy yet pleasant PowerPoint presentation, which became a meme due to its uniqueness in mobile game live broadcasts. Judao has also provided background information about Kim Jihoon, CEO of Project Moon, developer of the mobile game Limbus Company:

Jihoon experienced physical and mental abuse from his mother as a child. He escaped into stories, which helped him understand people’s feelings and family dynamics. He was drawn to the otaku scene, particularly Neo Century Evangelion, and enjoyed online games like Counter-Strike and Half-Life on Steam. He regularly watched two or three movies per week and explored literature, reading books like Damian and Gentiles. In 8th grade, he began questioning his purpose in life. His interest in the gaming industry was sparked after playing Arcturus. As a freshman, he secluded himself for a month to participate in a national high school game contest. Initially aiming to become a game developer, he enrolled in Hongik University’s Computer Engineering department but dropped out after the first semester due to difficulties with math. In 2012, he transferred to Ajou University’s Media Studies department on a four-year scholarship. Each year in school, he assembled a game development team, but none of the projects came to fruition.

In December 2014, he gathered friends from a game club and started developing games. Lobotomy Corporation was initially conceived as a monster management simulation game with limited narrative content. Due to low sales, the company faced financial difficulties. In November 2017, they announced that continued production was unsustainable and shifted their focus to Library of Ruina, a deck-building simulation game. During the development of Library of Ruina, they launched a theme cafe called Ham Pang Pang. Development of Limbus Company, a character-collecting mobile game, began in August 2021, with its release on February 27, 2023.

The CEO of Project Moon is known for his hands-on management style, emphasizing close attention to detail and control during development. He appeared at the GSTAR 2024 conference to showcase Limbus Company. According to a post on The Limbus Company Minor Gallery, Jihoon is married. He favors characters who specialize in martial arts and swords, like Genji. Compared to an older photograph, his hairline has receded noticeably. He has a fondness for luxury pens, owning the Sir Arthur Conan Doyle Writers Edition Blue Special and Meisterstuck Le Petit Prince. A controversy has arisen regarding his compensation plan for players who registered but were unable to access the game. Players of Limbus Company may recognize a sad sewing doll, which appears as a recurring motif among the game’s main characters. After five and a half years, Judao has returned in newsletter form, delivering exclusive content directly to subscribers’ inboxes (available at newsletter.judao.com.br and the Substack app). Judao.com.br is no longer active. Learn more via the bio link. (The author wanted to include a Thin Lizzy “The Boys Are Back In Town.mp3” in this post but was unable to.) This text does not necessarily reflect the opinion of Portal Uai.

Judao’s Rededication to Exclusive Content Post-Relauch (2026)

Since its relaunch in February 2026, Judao is committed to delivering exclusive, unpublished content to its readers.

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Continuing our exploration of women in gaming narratives, we’d like to highlight Jonathan Dubinski’s piece, “On Their Sights: Live Podcast Highlights Female Protagonism in Gaming Universe” (March 7th), where he discusses ‘Na Mira Delas’, a live podcast aiming to amplify conversations and valorize women in gaming, creative, and audiovisual industries. Coinciding with International Women’s Day, this initiative fosters open dialogue among women already involved or aspiring in these sectors – mark your calendars and dive into the conversation here On Their Sights: Live Podcast Highlights Female Protagonism in Gaming Universe. Meanwhile, Carlos Mendoza’s recent post, “Xbox Game Pass May Soon Receive One of the Biggest RPGs in Recent Years” (March 3rd), teases an exciting announcement hinted at in a tweet from Xbox. While managing cookie settings is required to view the content, it’s worth checking out this intriguing update here Xbox Game Pass May Soon Receive One of the Biggest RPGs in Recent Years. Lastly, Resident Evil fans won’t want to miss Sophie Laurent’s exploration of the two distinct endings in “What is the Ending of Resident Evil: Requiem?” (March 3rd), where she delves into the consequences of choosing to destroy or release Elpis. Join the discussion on your preferred ending here What is the Ending of Resident Evil: Requiem?.