Home EventsOmelette TV Premieres Exclusively on Samsung TV Plus, Bringing Brazil’s Leading Pop Culture Brand to Smart TVs

Omelette TV Premieres Exclusively on Samsung TV Plus, Bringing Brazil’s Leading Pop Culture Brand to Smart TVs

by Marcus Thompson

Key Takeaways

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  • Omelette TV, a popular Brazilian pop culture brand, has launched exclusively on Samsung TV Plus, expanding its reach beyond digital space and offering free, ad-supported streaming of entertainment news, discussions, commentary, and specialized coverage.
  • Samsung TV Plus now offers a premier destination for premium content on connected TVs, enhancing both brands offerings with the addition of Omelette TV.
  • The partnership between Omelette and Samsung caters to growing interest in global entertainment, including anime and Asian culture, offering expertly curated, timely content.
  • Users can access Omelette TV for free on Samsung Smart TV models from 2017 onward by connecting their TV to the internet and selecting the service icon in the navigation bar.

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Omelette TV, a leading Brazilian pop culture brand, launched exclusively on Samsung TV Plus on February 25, bringing entertainment analysis, debates, and coverage to millions of Samsung Smart TVs. Samsung aims to inspire the world with innovative ideas and technology. The company has a wide-ranging portfolio that includes TVs, digital signage, smartphones, wearables, tablets, home appliances, networks, and semiconductors, as well as ventures in medical imaging, HVAC solutions, robotics, cars, and audio through Harman. Samsung’s SmartThings platform integrates these technologies seamlessly, incorporating AI throughout. Additionally, Samsung provides business solutions like Galaxy for Work, Knox Suite, and VXT. Samsung Newsroom provides the latest updates. This partnership marks Omelette’s expansion into connected TV and strengthens its presence beyond the digital space. For over two decades, Omelette has shaped pop culture conversations around cinema, series, and games. According to Felipe Gagliardi from Samsung TV Plus Latin America, this new channel will foster genuine engagement with audiences through its programming, which includes in-depth explorations of Brazilian pop culture.

Omelette TV delivers entertainment news, covering movies, series, major releases, and awards shows like the Oscars and Golden Globes. The channel also explores behind-the-scenes content and monitors audiovisual market trends. Focusing on major titles and franchises, Omelette TV offers discussions, commentary, and specialized coverage of gaming and digital culture. The channel will also feature creators and shows from the Omelette ecosystem, including Gaveta, Peewee, Goodnerd, Matheux Mendex, Futurices, Irmao Castro, Cinema Com Rapadura, and Boa Noite Internet, among other prominent figures in Brazilian pop culture. Catering to the growing interest in anime and Asian culture, Omelette TV aims to deliver expertly curated, timely content that allows fans of all ages to discover new facets of global entertainment. According to Thiago Romariz, Executive Director at OCO, Omelette’s arrival on Samsung TV Plus coincides with the brand’s 25th anniversary. Romariz stated that the move will broaden their reach, allowing them to offer new experiences and interact with their audience in fresh ways, starting with Samsung. This exclusive deal enhances both brands’ offerings, establishing Samsung TV Plus as a premier destination for premium content on connected TVs.

Omelette TV Now Available on Samsung TV Plus for Free, On-Demand Entertainment on Select Smart TVs

Samsung Smart TV models from 2017 onward offer Samsung TV Plus. Users can access the service by connecting their TV to the internet, selecting the service icon in the navigation bar, and tuning into the Omelette TV channel for free, ad-supported streaming of live and on-demand entertainment.

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