Key Takeaways
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- Microsoft has appointed Asha Sharma as the new CEO of its gaming division, causing industry debate regarding the future focus of Xbox.
- Seamus Blackley, a co-creator of the original Xbox, has criticized the move, suggesting that Microsoft is prioritizing AI expansion over Xbox as a gaming platform.
- Sharma has reassured concerns about her background by emphasizing a continued focus on delivering great gaming experiences and zero tolerance for poor-quality AI.
- Sharma expressed humility and a sense of urgency, promising to create awesome games, bring back Xbox, and shape the future of play. The success of this strategy will be determined by future developments.
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Xbox Future Shaped by New CEO’s Vision Amid Industry Debate
Following veteran Phil Spencer’s restructuring announcement after more than a decade leading Xbox, Microsoft’s decision to appoint Asha Sharma, previously an executive in the company’s CoreAI division, to lead its gaming division has sparked debate in the industry. Seamus Blackley, a key figure in the creation of the original Xbox in the late 1990s, has openly criticized the move, arguing that Microsoft is prioritizing AI expansion over Xbox as a gaming platform and that the console and brand are being phased out. He compared Sharma’s new role to “a palliative care doctor gently leading Xbox to its peaceful end,” an analogy that was widely circulated. Sharma addressed concerns about her background by promising “zero tolerance for poor-quality AI” and emphasizing a continued focus on delivering great gaming experiences rather than prioritizing soulless, AI-generated content. In her first statement as Microsoft Gaming’s new CEO, Sharma expressed humility and a sense of urgency, pledging to create “awesome games,” bring back Xbox, and shape the future of play. Whether this marks a new chapter for Xbox or proves Blackley’s concerns valid will depend on future developments.
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Links to external sources for further reading
- Latest NewsLatest Newsforbes.com
- Huge shakeup at Xbox as CEO and president both leaveHuge shakeup at Xbox as CEO and president both leavegeekwire.com
- Jennifer MaasJennifer Maaspurexbox.com
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