New Xbox CEO Reveals Her Gamertag and Internet Suspects “Suspicious Activity

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Shortly after Asha Sharma assumed leadership of Microsoft Gaming, scrutiny of her Xbox Gamertag began. Sharma, whose Gamertag is ashashar, publicly shared it to connect with fans after Phil Spencer’s departure. She has already accumulated a Gamerscore of 10,860 in under a month, with a focus on Ball x Pit, a top indie game from 2025 available on Game Pass. After a fan suggested she try Borderlands 2, Sharma agreed, leading hundreds of gamers to examine her profile and uncover unexpected details. The account’s rapid progression raised eyebrows. Activity on the profile dates back to January 15, 2026, weeks before her official announcement as Xbox CEO. On that day, she unlocked her first achievement in The Master Chief Collection, completing 16 missions over the following days and playing for 13 hours in total. She also dedicated almost 18 hours to Halo Infinite, even tweeting that it’s one of her top three games ever. By January 20, she had completed Firewatch 100%.

Sharma’s top achievements are primarily in indie games. While Call of Duty is absent from her profile, she played EA Sports Madden NFL 26 for just two minutes before moving on. Xbox profiles may not always fully reflect playtime or accomplishments beyond achievements, potentially because developers face resource constraints or deem these details unimportant for gameplay. Some developers may also lack guidance from Xbox support on adding these details to their games. In about a month, the account amassed over 10,000 Gamerscore points across 29 games, a pace some consider unusually fast for a new executive in such a demanding role. Upon examining the history, users noted behaviors that seemed atypical. For example, the profile shows 43 hours of gameplay in Ball x Pit within a single week—a large time investment for someone in her position. Additionally, the account frequently switched between major Microsoft titles like Halo, Forza Horizon 5, and Fallout 4, and showed records of rare achievements in Minecraft, fueling suspicions about the use of AI or dedicated servers to unlock easy accomplishments.

New Xbox CEO Asha Sharma’s Gaming Credibility Questioned Amid AI and PR Speculations

Given Sharma’s previous leadership in Microsoft’s AI division, theories arose on forums that bots or Microsoft interns were managing her account to build credibility with gamers. Sharma humorously addressed these accusations, tweeting “Beep Boop Beep Boop” on February 21, 2026, in response to a user who asked if AI managed her account. This scrutiny reached a comedic peak when Sharma, after being prompted to try Borderlands 2, launched the game on her profile approximately an hour later. However, she only played for 59 minutes, unlocking 10 Gamerscore points and barely advancing past the tutorial. This brief session further fueled the debate over whether her gaming activity was genuine or a PR stunt. Her predecessor, Phil Spencer (Gamertag: P3), cultivated a large fanbase through his genuine passion for gaming. Whether Sharma is honestly engaging in gaming marathons or receiving assistance with her profile, the Xbox community will continue to monitor her in-game activity.

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