Key Takeaways
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- Brazils game development scene is diverse and vibrant, with original creations showcased in the Game Art, Culture and Community exhibition on Avenida Paulista.
- The exhibition, curated by Itaú Cultural and Professor Sergio Nesteriuk, highlights the intersection of technology, art, and innovation in gaming across various genres and countries, including indie games and inclusive titles like Breu.
- Gaming plays a significant role in Brazilian culture and contributes to the creative economy, with 52% of Brazilians being gamers. The majority of players are young adults aged 16–44 and education levels range from elementary school to college degrees.
- The Itaú Cultural Encyclopedias Teachers Notebook, Games: The Playful Between Logic and Aesthetics, is designed for upper-level fundamental education, helping students understand games as a cultural language. The Game Art, Culture and Community exhibition is open to the public until March 8, 2026, and admission is free.
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The Itaú Cultural Foundation presents its third São Paulo exhibition on Avenida Paulista, showcasing the unique and diverse landscape of Brazilian game development. This event highlights the country’s original creations—from the countryside and Amazon to indigenous communities and LAN parties—and dispels the myth that Brazil only produces derivative games.
The Game Art, Culture and Community exhibition, curated by Itaú Cultural and Professor Sergio Nesteriuk, explores the intersection of technology, art, and innovation in gaming. Structured around three central themes—Creative Society and Economy, Education, and Art and Innovation—the exhibition features 51 games, 25 consoles, and a wide array of content from various genres and countries. Among the highlights are Amazonia by Brazilian gaming pioneer Renato Degiovani, and Breu, an inclusive audio game designed for visually impaired players but accessible to everyone. The exhibition also celebrates the work of AbleGamers in promoting inclusivity within Brazil’s gaming community.
The exhibition’s Shadow Attack section (2023) unfolds across three floors, each dedicated to one of the core themes: Creative Society and Economy, Education, and Art and Innovation. Visitors begin with a historical display of consoles and games, followed by opportunities for interactive fun, including Just Dance and classic multiplayer console games. The top floor showcases over two dozen indie game stations and a dedicated mobile gaming area. Unexpected treasures include a rare, autographed E.T. Atari 2600 cartridge recovered from the desert, alongside other rare consoles and hands-on gaming experiences.
Huni Kuin: Yube Baitana (The Paths of the Boa), a game supported by the Rumos Project, offers insight into the history of the Huni Kuin indigenous people from the Jordão River area in Acre. A complete list of the exhibition’s featured games and projects can be found on the official website.
Research by Fundação Itaú Cultural demonstrates the significant role of gaming in Brazilian culture and its contribution to the creative economy. Their findings reveal that 52% of Brazilians are gamers, with 41% playing more often than engaging in other cultural activities like going to the movies (37%), attending dance performances (33%), visiting exhibitions (27%), or seeing concerts and theater (22%). Gaming is most popular among young adults aged 16–24 (88%), followed by those aged 25–34 (67%) and 35–44 (52%). Approximately 27% of players are between 45 and 65 years old. Participation is highest among social classes AB (64%), followed by C (54%), and DE (36%). Educationally, 61% of gamers have a college degree, 54% are in high school, and 27% are in elementary school. Gaming appeals equally to men (63%) and women (60%).
In December 2025, the Itaú Cultural Encyclopedia team released the 49th edition of its Teachers’ Notebook, Games: The Playful Between Logic and Aesthetics. This resource, designed for upper-level fundamental education, helps students understand games as a cultural language, blending logic (rules, strategies) with aesthetics (visuals, sound). The notebook is available online for classroom use, encouraging discussion and fresh perspectives.
Exploring Brazilian Game Development at Free Exhibition (until March 8, 2026)
The Game Art, Culture and Community exhibition is open to the public until March 8, 2026, and admission is free. Exhibition hours are Tuesday to Saturday, 11 AM to 8 PM, and Sundays and holidays, 11 AM to 7 PM. Children under 14 must be accompanied by a parent or guardian. This exhibition provides an insightful look into the dynamism and cultural importance of Brazilian game development.
In Case You Missed It
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