Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- Suel Ribeiro has been appointed to lead Wildlife Studios creative marketing team for the U.S. expansion and player engagement initiatives.
- Ribeiro brings over 15 years of experience in marketing and market intelligence from iFood and Whirlpool, with a focus on user acquisition campaigns and influencer partnerships.
- His primary objective is to increase player engagement and expand Wildlife’s most profitable games, leveraging his academic background in Business Administration, Philosophy, and Consumer Experience Management.
- Ribeiro has completed Reforges User Insights for Product Decisions program, which will aid him in understanding and addressing consumer behavior within the gaming industry, furthering Wildlifes global reach.
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HAUS AND HUES
New Hire Suel Ribeiro to Lead Creative Marketing at Wildlife Studios for U.S. Expansion and Player Engagement
Wildlife Studios has appointed Suel Ribeiro to lead its creative marketing team. Ribeiro brings over 15 years of experience in marketing and market intelligence, gained from his previous roles at iFood and Whirlpool. In his new position, Ribeiro will spearhead user acquisition campaigns, particularly in the U.S., and manage influencer partnerships and IP licensing. His primary objective is to increase player engagement and expand Wildlife’s most profitable games. Ribeiro’s background includes a degree in Business Administration from Universidade Santa Cecilia, complemented by studies in Philosophy at PUCRS and Consumer Experience Management at ESPM. This diverse academic foundation, along with his completion of Reforge’s User Insights for Product Decisions program, equips him to understand and address consumer behavior within the gaming industry, furthering Wildlife’s global reach.
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