Key Takeaways
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- Pokémons 30th anniversary kicked off with a star-studded Super Bowl commercial featuring Lady Gaga, Jigglypuff, and other celebrities sharing their favorite Pokémon.
- The annual What’s Your Favorite? campaign was launched, inviting more celebrities to reveal their personal Pokémon preferences.
- Upcoming events include Pokémon Day on February 27, the release of LEGO Pokémon sets, and the launch of life-simulation game Pokémon Pokopia in March.
- Anticipated announcements include a potential release date for Pokémon Champions, news about a possible year-long collaboration with Lady Gaga similar to the one with Katy Perry during the 25th anniversary, and further surprises throughout this milestone anniversary year.
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Star-Studded Pokémon 30th Anniversary Celebrates with Lady Gaga, Jigglypuff, and More
Pokémon’s 30th anniversary celebration began with a star-studded Super Bowl commercial, featuring a memorable duet by Lady Gaga and Jigglypuff. Trevor Noah, Blackpink’s Jisoo, and Maitreyi Ramakrishnan (from Never Have I Ever) also participated, sharing their favorite Pokémon. The festivities continue as fans await further announcements for Pokémon Day on February 27, building on the excitement generated by this month’s release of LEGO Pokémon sets and the upcoming March launch of the life-simulation game Pokémon Pokopia. News regarding a release date for Pokémon Champions is also anticipated. Fans can likely expect even more surprises throughout this milestone anniversary year. The Super Bowl ad also launched an annual “What’s Your Favorite?” campaign, with more celebrities expected to reveal their personal Pokémon preferences following Lady Gaga and Jigglypuff’s performance. Lady Gaga’s participation in this campaign has prompted speculation about a broader, year-long collaboration, similar to The Pokémon Company’s partnership with Katy Perry for the 25th anniversary. That collaboration included Perry releasing a Pikachu-themed music video and single as part of Pokémon 25: The Album, which also featured Post Malone and Vince Staples.
In Case You Missed It
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