Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- PlayStation Koreas Love of Play Lunar New Year Campaign, featuring Le Sserafims Kim Chaewon, aims to showcase the PS5 as a tool for fostering connections with friends and family, as well as providing solo enjoyment.
- The campaign includes videos of Kim Chaewon playing the PS5 both alone and with friends, which will be released starting early 2026.
- PlayStation Korea is hosting a DualSense giveaway, where residents of Korea can enter to win an autographed controller via the companys Instagram page.
- An in-person event is also being held, offering attendees the chance to win a PS Portal signed by Kim Chaewon.
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PlayStation Korea’s “Love of Play” Lunar New Year Campaign with Kim Chaewon Features PS5 Gameplay and Giveaways
Starting in late 2025, PlayStation Korea partnered with The Qwer and, in early 2026, with Kim Chaewon of Le Sserafim to promote the PlayStation 5. Their 2026 Lunar New Year PS5 campaign, “Love of Play,” highlights how the console fosters connections with friends and family, while also providing opportunities for solo enjoyment, reinforcing PlayStation’s constant availability. As part of this campaign, PlayStation Korea will release videos of Chaewon playing the console both alone and with friends. Additionally, PlayStation Korea is hosting a DualSense giveaway. Residents of Korea can enter to win an autographed DualSense controller via the company’s Instagram page. An in-person event will also offer attendees the chance to win a PS Portal signed by Chaewon.