Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- The surprise launch strategy for Highguard at The Game Awards did not yield the desired results, as the games initial trailer focused too heavily on conventional combat and failed to showcase its unique mechanics effectively.
- Player feedback for Highguard has been predominantly negative, with critics labeling it a generic free-to-play shooter due to uninspired gameplay and lack of distinct characters.
- In response to the feedback, Wildlight went silent after The Game Awards to evaluate player reactions before launch and adapt their post-release development plans accordingly.
- Highguard is now available as a free-to-play title on PC, PlayStation 5, and Xbox Series X/S, with ongoing updates planned, including new modes and content.
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Mistakes in Highguard’s Game Awards Launch Impact Player Feedback and Post-Launch Strategy
Here’s what happened with Highguard. The game launched on January 26, 2026, but Wildlight’s Dusty Welch later conceded that the release could have been better, as the game failed to make a strong first impression. Wildlight had initially planned a surprise launch, similar to Apex Legends. However, Geoff Keighley suggested revealing the game at The Game Awards. Welch explained that the resulting trailer focused too heavily on conventional combat rather than showcasing Highguard’s unique gameplay mechanics and features. Consequently, player feedback was largely negative. Steam reviews have criticized Highguard for feeling like a generic free-to-play shooter, citing uninspired gameplay and a lack of distinct character. Welch stated that Wildlight intentionally went silent after The Game Awards reveal to assess player reactions before the official launch, and to inform their post-release development plans. Highguard is now available as a free-to-play title on PC, PlayStation 5, and Xbox Series X/S. Wildlight intends to support the game with ongoing updates, including new modes and content.