Key Takeaways
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- Ubisoft has partnered with PlayTV to deliver exclusive gaming content, positioning PlayTV as a major hub for TV, internet, and gaming convergence in Brazil.
- The partnership brings global brands and digital creators like Ubisoft to PlayTVs audience, with a new programming block targeting young, connected viewers.
- The lineup includes shows such as the Ubi Talk Show, Ubi Dub, and The Worst Plays, offering content ranging from discussions on gaming and pop culture to improvised game dubbing and epic gaming fails.
- Ubisoft TV content will premiere on Mondays at 7 PM, reaching millions of homes via satellite, cable, and streaming channels, and engaging audiences through social media and digital platforms. This collaboration is expected to enhance Ubisofts presence on Brazilian TV and further establish PlayTV as a key destination for gaming entertainment.
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PlayTV has partnered with Ubisoft to deliver exclusive gaming content, solidifying its position as a major hub in Brazil for the convergence of TV, internet, and gaming. This collaboration expands its reach within pop culture, games, and entertainment, bringing global brands and digital creators to its audience. The new programming block targets young, connected viewers with a casual, gaming-focused style. The lineup includes: Ubi Talk Show: Hosted by Totoro, formerly of Porta dos Fundos, this talk show features guests such as Macla Tenorio, Gaveta, and Marcos Castro discussing gaming, pop culture, and the entertainment industry. Ubi Dub: Hosted by Marcos Rossi, this video series humorously dubs Ubisoft games such as Assassin’s Creed with improv. The Worst Plays: Hosted by Rato Borrachudo and Mary Nery, this series showcases epic gaming fails and encourages community interaction. Ubisoft TV content will premiere on Mondays at 7 PM, reaching millions of homes via satellite, cable, and streaming channels. PlayTV will also engage audiences through social media and digital platforms. According to Bertrand Chaverot, Ubisoft’s Latin American Managing Director, the partnership will enhance Ubisoft’s presence on Brazilian TV, connecting players more closely with creators and brands.
Ubisoft and PlayTV Collaborate for Immersive Gaming Entertainment on Brazilian TV Screens
Founded in 2006, PlayTV is a leading Brazilian platform for geek and pop culture content, recognized with awards such as the Silver Leão and international acclaim at events like Telas Festival. Ubisoft, a global creator, producer and distributor of interactive entertainment and services, generated €1.85 billion in sales last year. Its global teams develop well-known brands such as Assassin’s Creed, For Honor, and Far Cry. These and other games are available on PC, console, and cloud platforms via an Ubisoft subscription. Additional information can be found on Ubisoft’s official website. This partnership promises to bring exciting gaming content to Brazilian TV and further establishes PlayTV as a key destination for the convergence of TV, online entertainment, and gaming culture.
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