A Controversial Take on “O Anticoach” by Adriano Viaro

Dive Deeper into ‘O Anticoach’ by Adriano Viaro – A Review and Beyond by Pedro Zambarda

By Pedro Zambarda, Chief Editor On January 7th, I published a brief review of Adriano Viaro’s book, O Anticoach. To get the full picture, read both the review and the book.

Exploring Adriano Viaro’s Contentious Perspective on Modern Relationships and Infantilization

In his debut, Viaro addresses contemporary issues and epistemological concerns. Despite his progressive, anti-racist stance, Viaro identifies as a “Pondeniano” after extensive study of conservative philosopher Luiz Felipe Ponde. I wrote about Ponde in 2014 and found him resentful towards academics. While Viaro may share this criticism, I believe that following Pondenian ideas leads to cynicism and, indirectly, supports right-wing coaching concepts. This support isn’t as overt as that from figures like Pablo Marçal or big business, but Ponde has certainly adapted to the new coaching market. In his book, Binding in Another Critique, Adriano Viaro discusses adults over 30 still living with their parents, which he terms “infantilization.” He also examines how flirting can be mistaken for sexual harassment or misogyny. Viaro, adopting a conservative viewpoint, attempts to establish guidelines for modern relationships while acknowledging that harassment and racism should be criminalized. He believes this can be achieved without language policing or political correctness, which he considers new forms of conservatism. Given his role in normalizing the far-right before the pandemic, Ponde’s reliability as a source is questionable. Nevertheless, this debate is worth having. Viaro’s book is available for purchase [here].