Home EventsAsus Reinforces AI Bet at CES 2026

Asus Reinforces AI Bet at CES 2026

by Bruno Pferd

Key Takeaways

Created with AI - we're still experimenting, so apologies if it misses the mark

  • Asus unveiled their new AI-powered ProArt PC lineup at CES 2026, featuring exclusive ASUS AI applications and high-performance processors from AMD, Intel, and Qualcomm. The lineup includes the award-winning ProArt GoPro Edition (PX13), as well as the ProArt PX13 and PZ14 models.
  • Asus showcased their new AI-powered Zenbook and Vivobook series at CES 2026, highlighting adaptability and strong performance for professionals, content creators, and mobile users. Notable devices include the dual-screen Zenbook DUO, the lightweight Zenbook A14, and the Zenbook A16 with a powerful Snapdragon X2 Elite processor.
  • Asus introduced several new AI-enhanced devices at CES 2026, including the redesigned Zenbook S series, budget-friendly Vivobook S series, and various desktop and all-in-one (AiO) computers. These devices extend the benefits of AI Copilot to homes and home offices in three distinct formats.
  • Asus unveiled several high-performance products at CES 2026 for creative professionals and gamers, such as the ProArt StudioBook 16 OLED (W720), ProArt Display PA32UCG2, ASUS V400 AiO (VM441QA), and ASUS Rog Swift OLED PG27AQWPW. These devices feature AI integration, PANTONE calibration, and cutting-edge technology for improved visuals and performance.

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Asus Unveils AI-Powered ProArt PC Lineup at CES 2026, Earning Eight Innovation Awards

At CES 2026, Asus unveiled its new lineup of AI-powered Copilot PCs for 2026, catering to diverse user needs. These PCs feature exclusive ASUS AI applications and the latest high-performance processor platforms from AMD, Intel, and Qualcomm. Asus also earned eight CES 2026 Innovation Awards for its advancements in AI, sustainability, and creative technology. Highlighting Asus’s investment in a cohesive creative environment, the ProArt family integrates robust hardware with intelligent software. GoPro supports this ecosystem, reinforcing a shared vision. The ProArt GoPro Edition (PX13), an award-winning convertible alongside the PX13 and PZ14 models, embodies hybrid creativity and interdisciplinary collaboration. This limited-edition ProArt GoPro Edition comes with the StoryCube AI app preinstalled—the first Windows application to integrate GoPro Cloud and support 360° video, its design directly inspired by GoPro aesthetics and packaged in exclusive reusable materials. The traditional ProArt PX13 convertible features an AMD Ryzen AI Max 395 processor and a vibrant 3K OLED touchscreen, while the ProArt PZ14, a 2-in-1 tablet for creators, is based on the Snapdragon X2 Elite 18-core and supports the ASUS Pen 3.0.

Asus Unveils AI-Powered Zenbook and Vivobook Series at CES 2026, Showcasing Elite Performance and Innovative Designs

During its “Always Incredible” virtual launch event at CES 2026, Asus showcased its newest AI-powered laptops and devices tailored for professionals, content creators, and mobile users. These devices are engineered with advanced processors featuring dedicated NPUs to enable faster workflows, smarter multitasking, and seamless on-device creative experiences. For everyday AI tasks, Asus presented the 2026 Zenbook and Vivobook series, emphasizing both adaptability and strong performance. The Zenbook DUO, also a CES Innovation Award 2026 winner, sets a new benchmark with its dual 14-inch ASUS Lumina Pro OLED 3K screens, Ceraluminum chassis, Intel Core Ultra X9 Series 3 processor, a new hidden hinge to minimize screen gap, and a powerful 99 Wh dual-battery system for extended use, supporting efficient multi-screen workflows. Asus also introduced the sleek and potent 2026 Zenbook A16 and Zenbook A14. The A14 weighs under 1 kg and features enhanced performance, thanks to the Snapdragon X2 Elite 18-core processor, while the Zenbook A16 offers a larger screen while maintaining a light weight, featuring the most powerful Snapdragon X2 Elite available.

Asus Unveils AI-Powered Zenbook S, Vivobook S, and More at CES 2026 – Stunning Designs, Enhanced Performance

The redesigned Zenbook S series—including the CES Innovation Award 2026-winning Zenbook S14—incorporates the latest AMD Ryzen AI Series 400 and Intel Core Ultra Series 3 processors, ensuring cooler operation, stunning visuals with up to 3K OLED screens, and fresh, nature-inspired color options. For budget-conscious mobile users, the Vivobook S series for 2026 offers 14- and 16-inch models with AI-enhanced performance, long-lasting batteries, and the latest processors from AMD, Intel, and Qualcomm. Completing the AI-enhanced ecosystem are new desktop and all-in-one (AiO) computers, including the Asus V700 mini tower, Asus V500 mini tower desktop PCs, and the Asus VM441QA AiO—the world’s first all-in-one computer powered by a Snapdragon processor. These devices extend the advantages of AI Copilot to homes and home offices in three distinct formats, each engineered for silent operation, energy efficiency, and seamless aesthetic integration, utilizing the latest AMD, Intel and Snapdragon processors. Further demonstrating its commitment to AI solutions for businesses, Asus unveiled the ExpertCenter Pro ET900N G3 at CES 2026. The company also announced these additional products: ASUS ProArt Display OLED PA27USD: An award-winning display in the imaging category. ASUS ProArt CaliContrO MCA02: A portable 3-in-1 calibration and control tool for creative professionals.

Asus Unveils High-Performance ProArt StudioBook 16 OLED, ProArt Display PA32UCG2, ASUS V400 AiO, and Rog Swift OLED PG27AQWPW at CES 2026 – AI and PANTONE Integrated Innovations

ASUS ProArt StudioBook 16 OLED (W720): A 16-inch powerhouse featuring a 4K OLED HDR display with Dolby Vision and PANTONE Validated calibration, paired with NVIDIA RTX A5500 graphics, an Intel Core i9-12900H processor, and up to 64GB of DDR5 memory. ProArt Display PA32UCG2: A 32-inch 4K HDR monitor with mini-LED backlighting, achieving a peak brightness of 2000 nits, covering 100% of the DCI-P3 color space, and shipping with a PANTONE factory calibration report. ASUS V400 AiO (VM441QA): A 23.8-inch all-in-one PC with a 4K IPS display, powered by up to an Intel Core i9-11900H processor and NVIDIA GeForce RTX 3060 graphics, featuring a built-in 5MP webcam with AI noise reduction, and Harman Kardon-tuned speakers. ASUS Rog Swift OLED PG27AQWPW: A high-performance 26.5-inch QHD WOLED display optimized for both gaming and content creation. In November 2025, Asus tested the Zenbook A16 (UX3607) and Zenbook A14 (UX3407) for 1080p video playback under specific conditions. Battery life depends on usage and settings. ASUS is committed to environmental responsibility; ASUS Rog Computer International aims to build a net-zero enterprise and advance a circular economy. For the latest news and updates, follow the ASUS USA Pressroom, Facebook, and Twitter.

In Case You Missed It

In our gaming tech exploration, we’ve got two exciting pieces for you! First up is Marcus Thompson’s “Pragmata Achieves Up to 281fps with Nvidia’s DLSS 4” (published January 6th), where he dives into Capcom’s ambitious project harnessing ray tracing and DLSS 4, pushing frame rates up to a staggering 281fps on PC. Meanwhile, tech enthusiasts shouldn’t miss Bruno Pferd’s recent post, “Video Demonstrates Path Tracing in Pragmata on Nvidia GPUs”, also published January 6th. Bruno showcases Capcom and Nvidia’s collaboration on cutting-edge path tracing technology with a captivating video promising high-quality visuals without compromising frame rates. Lastly, Jonathan Dubinski brings us exciting news from CES 2026 – Asus’ entry into the connected eyewear market with their ROG Xreal R1 gaming augmented reality glasses. These AR glasses feature stunning full HD micro-OLED screens with refresh rates up to 240Hz, automatic lens adjustment, and precise Bose-powered 3D audio for an immersive on-the-go gaming experience. Check out these fascinating reads here: Pragmata’s advanced graphics Pragmata Achieves Up to 281fps with Nvidia’s DLSS 4, path tracing demonstration Video Demonstrates Path Tracing in Pragmata on Nvidia GPUs, and Asus’ AR glasses coverage ASUS Enters Connected Eyewear Market with OLED and Bose for Sound.

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