Key Takeaways
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- In 2025, Roblox users spent an average of 2.8 hours per day on the platform, totaling over 88 billion engagement hours for the year.
- The most searched games included Brookhaven, Grow A Garden, and Steal A Brainrot, with Brazilian users showing a preference for Steal A Brainrot.
- Device preferences varied among users, with mobile users favoring horror, escape, and obstacle course (Obby) content, tablet users gravitating toward creative activities, console users preferring action-packed titles, VR users seeking immersive experiences, and PC users engaging with complex games featuring deep mechanics.
- Robloxs 2025 data indicates that the platform offers something for everyone, regardless of location or device, and plays a significant role in shaping trends among younger generations.
Our favorite Goodies
Roblox 2025 Rewind: Insights into Gen Z & Alpha’s Digital Universe
On December 16, Roblox released Roblox Replay, a look back at how Generation Z and Generation Alpha engaged with the platform in 2025. The report covers top searches, avatar trends, gameplay habits, and the cultural moments that shaped user creations, discoveries, and preferences. In 2025, Roblox users spent an average of 2.8 hours per day on the platform, collectively totaling over 88 billion engagement hours for the year. Daily activity also included approximately 50 million searches and almost 280 million avatar updates. These immersive environments are clearly influencing the culture of the next generation. Roblox’s 2025 search data indicates a wide array of interests and creative pursuits. The platform offers something for everyone, regardless of location or device. For example, Brazilian users searched “Steal A Brainrot” most frequently, reflecting that experience’s widespread popularity. Other trending terms in Brazil included “Horror,” “99 Days In The Forest,” and “Parkour,” along with unique searches such as “Double Game,” “Shooting Game,” and simply “Double.”
Roblox’s Record-Breaking Year: A Deep Dive into Genre Preferences, Popular Games, and User Device Trends
The platform saw peak activity when 45 million users played simultaneously on one Saturday morning. Previously, Grow A Garden set a Guinness World Record with 21.6 million concurrent players. A month later, Steal A Brainrot surpassed that record, drawing over 25 million concurrent users. Unsurprisingly, the most searched games of the year included Brookhaven (created in 2020), Grow A Garden, and Steal A Brainrot (both from 2025). Generation Z users explored an average of 21 different experiences each month, sampling various genres like shooters, tower defense, and narrative-driven games. Searches for Doors and Forsaken spiked after major game updates to those titles. Device preferences also revealed user interests: Mobile users favored horror, escape, and obstacle course (Obby) content, indicating a preference for immediate, intense challenges. Tablet users gravitated toward creative activities like designing planes and customizing outfits, leveraging the larger screen size. Console users preferred action-packed titles, licensed games, and sports games like soccer and basketball. Virtual reality users sought immersive experiences and frequently searched for terms like “VR hands.” PC users engaged with complex games featuring deep mechanics, such as RPGs and fighting games, even those with permanent character loss.
Roblox’s 2025 Data Unveils User Engagement and Generation Trends
In summary, Roblox’s 2025 data reflects significant user engagement, diverse content preferences, and the platform’s role in shaping trends among younger generations.
In Case You Missed It
In our weekly roundup of gaming news, we’ve got a treat for One Piece fans as anime enthusiast Bruno Pferd shares his excitement over Bandai Namco’s latest update to Pirate Warriors 4. In his December 11th post, “One Piece Game Offers a Nice Gift to Certain Fans”, Bruno reveals the free DLC pack called “Future Island Egghead” which introduces Bonney’s legendary punch in her Nikko form and three new playable characters with unique outfits One Piece Game Offers a Nice Gift to Certain Fans. Meanwhile, Bruno also takes a step back to explore Roblox Corporation’s commitment to digital safety in his November 23rd piece, “Roblox Expands Age Verifications”. Here he delves into the platform’s innovative initiative to implement age-based chat features, aiming to create safer spaces for its young users by limiting conversations within similar age groups Roblox Expands Age Verifications. However, recent developments have taken a turn for the worse as Russia places a nation-wide block on Roblox, citing concerns over ‘LGBTQ+ propaganda’ and violent content. Author Marcus Thompson sheds light on this controversial move in his latest piece, “Russia Blocks Roblox for ‘LGBTQ+ Propaganda'”, published just yesterday, exploring its impacts on millions of Russian players and its broader implications for platform regulation worldwide Russia Blocks Roblox for ‘LGBTQ+ Propaganda.