Activision Alters Call of Duty Release Strategy

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Free Trial, Enhanced Support, and Meaningful Innovation in Call of Duty’s New Release Strategy for Black Ops 7

The Call of Duty team has announced a shift in their release strategy, moving away from consecutive annual releases within the same subseries, such as Modern Warfare or Black Ops. The goal is to ensure each new title offers a fresh and engaging experience. According to the announcement, this new strategy focuses on three key elements: Free Access: Players can try Black Ops 7 for free, including access to multiplayer and zombies modes, along with a double XP weekend. Enhanced Post-Launch Support: Season One of Black Ops 7 will deliver the most content ever offered at launch, with ongoing updates based on player feedback. The team is eager to hear player experiences. Meaningful Innovation: The team will prioritize significant innovation in each release, rather than adhering to an annual cycle without substantial changes. The team encourages players to try Black Ops 7 during the free trial. This new strategy comes after Black Ops 7 received a disappointing reception on Steam, where it faced criticism for player burnout and the use of AI-generated assets.

Call of Duty’s New Era: Nintendo Switch Expansion and Substantial Changes Ahead

The Call of Duty team believes that the future of the franchise is strong, citing the depth and talent within its development teams. They are already developing the next era of Call of Duty, aiming to deliver both expected features and surprises that push the series and genre forward. As part of this push, recent job postings have appeared online seeking developers with experience creating games for the Nintendo Switch. For players, this change means that new entries in familiar sub-series may take longer to appear. However, the promise is that each new game will feature substantial and meaningful changes. This approach allows for more development time, reduces pressure for rushed releases, and should result in more complete games with more engaging content [Source].

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(news/2025/12/activision-shares-update-on-the-future-of-the-call-of-duty-series)::https://www.nintendolife.com/news/2025/12/activision-shares-update-on-the-future-of-the-call-of-duty-series|SEP|**Call of Duty Will No Longer Alternate Modern Warfare and Black Ops Annually**::https://gaminghq.eu/2025/12/10/activision-ends-back-to-back-call-of-duty-subseries-releases/|SEP|Call of Duty is Changing Its Release Strategy::https://gamerant.com/call-of-duty-is-changing-its-release-strategy/|SEP|**New Release Strategy for Call of Duty**::https://www.gamerbraves.com/call-of-duty-shifts-strategy-after-black-ops-7-launch-offering-free-trial/|SEP|Activision announces new strategy for Call of Duty’s annual release plan::https://www.dexerto.com/call-of-duty/activision-announces-new-strategy-for-call-of-dutys-annual-release-plan-3291779/”]