Key Takeaways
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- Strong brand loyalty among Nintendo Switch owners, as evidenced by 84% of Nintendo Switch 2 buyers being returning customers.
- The majority of returning customers purchased their original consoles in 2017 or 2018, with a significant number acquiring them between 2021 and 2023.
- Nintendo has a large user base, with over 34 million Nintendo Switch Online subscribers, more than 400 million Nintendo accounts, and over 128 million active annual players.
- Nintendo interprets the high number of returning customers as a testament to their customer loyalty.
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Nintendo Switch Loyalty Shown in 84% Returning Players Among Nintendo Switch 2 Owners
Nintendo’s latest financial report indicates strong brand loyalty among Nintendo Switch owners. The report reveals that 84% of Nintendo Switch 2 buyers already owned a Nintendo Switch, while only 16% were new to the Nintendo platform. Nintendo interprets these figures as a testament to customer loyalty. A majority of returning customers had originally purchased their consoles in 2017 or 2018, with a substantial portion acquiring theirs between 2021 and 2023. The financial report also highlighted the scale of Nintendo’s user base, noting over 34 million Nintendo Switch Online subscribers, more than 400 million Nintendo accounts, and over 128 million active annual players.
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