Disney+’s Flop Cost a Staggering $136 Million

Key Takeaways

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  • Disneys investment in the series Willow was substantial, with $136 million spent on the first season.
  • Despite high online interest and demand 14 times higher than average, the series received poor reception and was canceled after one season.
  • The cancellation of Willow is part of Disneys cost-cutting measures to eliminate underperforming projects.
  • The data suggests that Willow resonated with a dedicated online audience, despite not having viewership numbers to justify renewal.

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High-Cost ‘Willow’ Cancellation Despite Online Interest

Disney invested heavily in Willow, spending approximately $136 million on the first season, or $17 million per episode. However, due to poor reception, Disney canceled the series after a single season and removed it from its catalog in early 2023 as part of a broader effort to cut costs and eliminate underperforming projects. Despite the cancellation, Parrot Analytics reported that Willow generated significant online interest, achieving demand 14 times higher than the average for other series. While viewership numbers did not justify renewal, the data suggests the series resonated with a dedicated online audience.

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