Key Takeaways
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- A balanced mix of physical toy play and screen-based activities is highly beneficial for children, as it enhances their communication, creativity, strategic thinking, problem-solving skills, and more.
- 95% of parents surveyed by The LEGO Group believe its important for children to engage in both types of play, with over 76% already doing so together.
- LEGO is creating opportunities for families to enjoy integrated physical and digital experiences, such as LEGO Voyagers and LEGO Fortnite Brick Life, which address concerns about screen time.
- The LEGO Group celebrates its 30th anniversary of video games this year and continues to expand into the future with new digital adventures like LEGO Batman: Legacy of the Dark Knight scheduled for release in 2026.
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LEGO
Balanced Play: LEGO Bridges Physical and Digital Worlds, Boosting Families’ Bond and Skill Development
The LEGO Group surveyed over 17,000 parents in 17 countries to understand how playing with physical toys and on screens affects families worldwide. The findings indicate that a balanced mix of both types of play is highly beneficial. A significant 95% of parents believe it’s important for children to engage in both physical and digital play, with over 76% already doing so together. According to The LEGO Group’s report, parents recognize the positive impact of both play forms. For instance, 61% observe that playing with physical toys enhances children’s communication and creativity. Similarly, parents report that video games help children develop strategic thinking (62%), problem-solving skills (52%), and creativity (53%). Responding to these insights, LEGO is actively creating opportunities for families to enjoy both on-screen and off-screen fun. Initiatives such as LEGO Voyagers and LEGO Fortnite Brick Life offer integrated play experiences, which are particularly helpful for parents concerned about their children’s screen time.
LEGO’s Diverse Digital and Physical Adventures Celebrate 3 Decades, Expanding into the Future
This year marks the 30th anniversary of the first LEGO video game, LEGO Island. Since its release, numerous titles like LEGO Racers and LEGO Star Wars have entertained players for decades. Furthermore, video games have served as inspiration for new physical toy lines, including LEGO Super Mario and LEGO Sonic the Hedgehog. New digital adventures are also planned for the future, such as LEGO Batman: Legacy of the Dark Knight, scheduled for release in 2026. This ongoing blend of physical and digital experiences highlights LEGO’s commitment to diverse and engaging play for families.
In Case You Missed It
While we’re having a blast discussing all things Pokémon, let me point you towards three fantastic posts from our friends at Players for Life! Firstly, Marcus Thompson’s latest piece, ‘Pokémon Pocket: New Event with Plenty of Gifts to Win’, published just yesterday. Dive into the Bonus Week event happening right now and discover how you can snatch up Boost Sand timers, Splash Powder, and Shop Tickets by completing daily missions Pokemon Pocket: New Event with Plenty of Gifts to Win. Next up, Jonathan Dubinski gives us a sneak peek into the new Mega Evolutions coming to Pokémon Legends: Z-A in his recent post from earlier this month. Learn about Mega Chesnaught, Mega Delphox, and Mega Greninja, and how to obtain these powerful creatures Mega Chesnaught, Mega Delphox, and Mega Greninja in Pokémon Legends: Z-A. Lastly, Marcus Thompson is back with another treat in ‘Pokemon Pocket: New Rare and Free Cards to Win’. Discover the current Miracle Draw event offering exclusive promo cards and the chance to win event-specific tickets redeemable for aesthetic items in the Pokemon Pocket shop. Don’t miss out on your chance to snag rare cards like Écrémeuh and Phanpy! Pokemon Pocket: New Rare and Free Cards to Win. Happy gaming, everyone!