Key Takeaways
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- Apples new iPhone Air has underperformed in sales, leading to reduced production plans for 2025.
- The iPhone 17 Pro and Max models are experiencing higher demand compared to their predecessors.
- Samsung has canceled its planned Galaxy S26 Edge due to disappointing sales of the S25 Edge model.
- There seems to be a shift in consumer preference away from superthin smartphones as a major market trend.
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iPhone Air Sales Slump, Apple Alters 2025 Production Amid Rising Pro and Max Demand
In September, Apple launched its new superthin iPhone Air. The device has not resonated with consumers, failing to impress both critics and buyers. Consequently, Apple has reduced its 2025 production plans for the iPhone Air by one million units. In contrast, sales of the iPhone 17 Pro and Max models are significantly outperforming last year’s predecessors. Similarly, Samsung has canceled its planned Galaxy S26 Edge following disappointing sales of the S25 Edge model. These developments suggest neither tech giant anticipated superthin smartphones would become a major market trend.
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