Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- Crunchyrolls subtitles have faced backlash due to AI-related errors, leading to user dissatisfaction.
- HIDIVE distinguishes itself by using human-driven translation and timing for its subtitles, as opposed to relying on AI.
- The difference in approach between the two platforms could potentially affect viewer loyalty, especially when it comes to quality of subtitles.
- The controversy surrounding Crunchyrolls subtitles might have prompted HIDIVE to highlight its human-driven translation process as a competitive advantage.
Crunchyroll’s Subtitles Face Backlash, HIDIVE Highlights Human-Driven Translation Over AI
Over the past few weeks and months, Crunchyroll has faced significant criticism from users regarding its subtitles, with many attributing errors to AI-related mistakes. Its competitor, HIDIVE, recently posted on social media. The post shared a user’s message that questioned whether HIDIVE also uses AI for subtitling, implying a similar lack of effort. HIDIVE responded unequivocally, stating, “No way, we don’t use AI.” The company emphasized that “Each line is carefully timed and translated by actual people.” Although HIDIVE did not mention Crunchyroll by name, the target of its commentary was evident given the recent criticism Crunchyroll has received for AI-attributed subtitle errors. This situation appears connected to Oshi no Ko, one of HIDIVE’s biggest hits, the third season of which Crunchyroll is set to stream. Following its record-breaking first two seasons, the loss of this significant draw may have prompted HIDIVE to take a jab at its rival amidst the AI-related subtitle controversy. Image credit: XHidive.
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