Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- PlayStation Brasil used a multi-faceted approach to promote Ghost of Tsushima, including transforming São Paulos metro system and dominating the Brazil Game Show with a large activation space, cosplayer, and exhibit.
- The campaign extended beyond physical events through a partnership with Uber, offering an interactive, playable advertisement within the Uber app that included a special discount code for purchases on the PlayStation Store.
- The promotional efforts aimed to build anticipation for Ghost of Tsushima among commuters and event attendees, using visual landmarks and photo opportunities to reinforce the games presence.
- The initiative featured the games iconic katana on a street clock near the Brazil Game Show and showcased a limited-edition version of the game at the event.
Our favorite Goodies
PlayStation Brasil Amps Up Ghost of Tsushima Promotion with São Paulo Metro Takeover and Brazil Game Show Dominance
On September 22nd, PlayStation Brasil launched a comprehensive promotional campaign for Ghost of Tsushima. The initiative began by transforming São Paulo’s metro system, adorning red and blue line train cars with posters and taking over the Da Sé station with branded media. This extensive activation aimed to build anticipation for the game among commuters prior to the Brazil Game Show (BGS). Additionally, PlayStation Brasil gave a street clock near the event a distinctive Ghost of Tsushima makeover, featuring the game’s iconic katana. Upon arrival at the Brazil Game Show, attendees encountered a prominent 72-square-meter activation space situated directly at the event entrance. This area served as both a visual landmark and a photo opportunity, featuring a cosplayer portraying Atsu, the protagonist of Ghost of Tsushima, alongside an exhibit displaying a limited-edition version of the game. Within the fairgrounds, various media points, including portals and digital screens, further reinforced the game’s presence throughout the event.
Uber Ride Transformed into Ghost of Tsushima Adventure with PlayStation Brasil Discount Offer
The campaign extended beyond the physical event through a partnership with Uber. This collaboration introduced an interactive, playable advertisement within the Uber app. Users could swipe Ginkgo leaves—symbols of longevity, resilience, and hope in Japan—to reveal a Ghost of Tsushima ad and a special discount code for purchases on the PlayStation Store.
In Case You Missed It
Exciting news for fans of The Witcher! Bruno Pferd delves into the recent developments in a must-read post published on October 7, 2025. Liam Hemsworth has officially taken over as Geralt of Rivia in the upcoming fourth season, and Netflix has just released the complete trailer filled with action-packed scenes and intriguing plot twists. From Ciri’s journey to Yennefer’s leadership challenges, there’s plenty to look forward to. Plus, Laurence Fishburne joins the cast as Regis, adding a new layer of depth to the story. Don’t miss out on all the details and check it out here Liam Hemsworth Takes Over as Geralt: Complete Trailer for The Witcher’s 4th Season Released. For all you sci-fi enthusiasts out there, don’t miss “Predator: Badlands Gets Final Trailer” by Ahmed Hassan (published on October 6, 2025), which delves into the highly anticipated sequel to the classic franchise. This thrilling installment follows Elle Fanning’s character as she teams up with a young Predator exiled from its clan in a battle against formidable foes. Dive deeper into the trailer highlights and the director’s vision at Predator: Badlands Gets Final Trailer. If you’ve been following the latest rumors about a genuine portable Xbox and are curious to know what really happened, check out “The Real Portable Xbox Cancelled? We Have Some Answers” by Carlos Mendoza (published on October 8, 2025). This insightful piece delves into the intricacies behind the alleged cancellation of Microsoft’s project, offering new details from an insider and shedding light on the challenges faced in developing a handheld console. Dive deeper into this fascinating topic The Real Portable Xbox Cancelled? We Have Some Answers.
Have any thoughts?
Share your reaction or leave a quick response — we’d love to hear what you think!
-
0
-
0
-
0
-
0
-
0
-
0
