Xbox Lost $300 Million by Putting Black Ops 6 on Game Pass

Key Takeaways

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  • Early release of Black Ops 6 on Game Pass resulted in a significant financial loss for Microsoft, estimated at over $300 million.
  • The majority of Black Ops 6 sales in the U.S. during its first month were on PlayStation consoles, suggesting that making the game available on Game Pass did not attract enough new subscribers to Xbox or PC.
  • Microsofts decision to withhold Call of Duty games from Game Pass may have been influenced by the poor performance of Black Ops 6 on their platform.
  • The financial loss and lackluster subscription growth led to changes in Game Pass service, including price increases and policy adjustments.

Financial Loss of $300 Million for Microsoft due to Early Release of Black Ops 6 on Game Pass

Microsoft’s decision not to make Call of Duty games available on its top-tier Game Pass service was reportedly influenced by the financial impact of Call of Duty: Black Ops 6. Former Microsoft employees, speaking anonymously to Bloomberg, indicated the company lost over $300 million after making Call of Duty: Black Ops 6 available on Game Pass at launch. Supporting this claim, 82% of Call of Duty: Black Ops 6’s sales in its first month were on PlayStation consoles in the U.S., rather than on Xbox or PC. Analysts suggest this strategy did not attract the anticipated number of new subscribers for Microsoft and prompted various changes to the service, including price increases and policy adjustments.

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