Battlefield 6 Openly Mocks Call of Duty, and it’s Amusing

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Battlefield 6 Disregards Hollywood Stars for Gritty Warfare Over Glitz, Mocking Call of Duty’s Approach

The new trailer for Battlefield 6 pulls no punches, opening with a star-studded lineup featuring Zac Efron, Jimmy Butler, Morgan Wallen, and Paddy Pimblett, all uniformed and ready for combat. However, a missile swiftly reduces them to a pulpy mess. This provocative sequence sends a clear message from Battlefield: the game does not rely on Hollywood stars to sell its experience. Instead, it champions the anonymous soldiers who perform the real “heavy lifting” in its gritty warfare. This marketing strategy directly targets Call of Duty, which has previously incorporated big-name celebrities such as Kevin Spacey, Kit Harington, and Snoop Dogg into its advertising campaigns and as downloadable content (DLC). Battlefield mocks Call of Duty’s approach, suggesting that while stars may look good, they will not endure the game’s intense action. This critique comes after Activision’s attempts to make its military shooter more authentic resulted in “all flash and no substance,” a stark contrast to Battlefield’s consistent focus on large-scale explosions and realistic combat.

Battlefield 6 vs Call of Duty: The Marketing Rivalry Heats Up Ahead of 2025

The rivalry between Battlefield and Call of Duty has long been a significant marketing face-off within the gaming industry. With Battlefield 6’s latest trailer, the competitive jabs continue, setting the stage for what could be a particularly dynamic year for both franchises as 2025 approaches.

In Case You Missed It

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