Key Takeaways
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- Loot boxes in games rated for individuals under 18 will be banned in Brazil, effective March 2026.
- Companies are required to provide tools for reporting and analyzing chat-related complaints as part of the new law.
- This ban is part of a broader initiative aimed at enhancing online safety for young players in Brazil.
- The implementation of this law raises questions about enforcement, effectiveness in deterring teenagers from spending money, and how it may influence global companies monetization strategies.
Our favorite Goodies
Brazil Enacts Loot Box Ban for Minors Under 18 by March 2026
Brazil’s government has enacted a law banning loot boxes for individuals under 18, effective March 2026. President Lula da Silva signed this legislation, which prohibits games rated for individuals under 18 from including loot boxes that offer paid items. The measure is part of a broader initiative to enhance online safety for young players. In addition to the ban, the law mandates that companies provide tools for reporting and analyzing chat-related complaints. This development follows Belgium’s similar ban in 2018. Discussions on such regulations in Brazil began in 2021. The implementation raises several key questions: How will the ban be enforced? Will age ratings effectively deter teenagers from spending money on games? And can Brazil’s market power compel global companies to alter their monetization strategies?