Bowser Steps Down from Nintendo of America Leadership

Key Takeaways

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  • Doug Bowser is stepping down as President of Nintendo of America in December 2025 after over a decade of service, during which he led the company to significant successes such as the widespread popularity of the Nintendo Switch and expansion into theme parks and films.
  • Devon Pritchard, who has been with Nintendo for nearly 20 years, will succeed Bowser as President. Bowser praised her leadership skills and strategic smarts, while Pritchard expressed excitement about building on the foundation laid by Bowser.
  • Shuntaro Furukawa, President of Nintendo Co., Ltd., thanked Bowser for his contributions to the company and expressed confidence in Pritchards ability to continue doing great things for Nintendo.
  • Pritchard aims to keep surprising longtime fans and welcoming new players into the Nintendo family with their diverse characters and worlds.

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Nintendo Announces Devon Pritchard as New President, Succeeding Doug Bowser in 2025

Nintendo of America has announced that Doug Bowser will depart from his role as President on December 31, 2025. Bowser has led the company for over a decade, overseeing significant achievements such as the widespread success of the Nintendo Switch and the expansion of Nintendo’s presence into theme parks and films to reach a broader audience. Devon Pritchard, who has been with Nintendo of America for nearly 20 years, will succeed Bowser as President. Expressing his confidence in Pritchard, Bowser stated, “It’s time for a new guard to take over, and Devon has proven herself. She’s an incredible leader, her promotions a testament to her fantastic work and strategic smarts. I’m confident she’ll take Nintendo even higher.” Pritchard responded with enthusiasm, saying, “I’m honored and excited to step into this role. Doug has been an amazing mentor, and I can’t wait to build on the awesome foundation he laid. My goal is to keep surprising our longtime fans and welcoming new players into the Nintendo family with our diverse characters and worlds.”

New Nintendo President Devon Pritchard Thanked for Succession from Doug Bowser in 2025

Shuntaro Furukawa, President of Nintendo Co., Ltd., extended his gratitude to Bowser, stating, “While he was with us, Doug brought much joy to everyone connected with Nintendo. I want to thank him for everything he has done.” Regarding Pritchard, Furukawa added, “Devon Pritchard, who will be our new president, has also been outstanding. I know Devon will continue to do great things for Nintendo, just as Doug did.”

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