Key Takeaways
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- Lenovo and Motorola Mobility partnered to provide VIP fans with personalized digital devices at the FIFA Club World Cup 2025, offering real-time match data, replays, and exclusive venue information.
- The adaptable Motorola Edge phone, developed by Lenovo Research, can twist, extend, and conform to various seat layouts, making it suitable for diverse stadium configurations of the upcoming FIFA World Cup 2026.
- A custom charging box engineered by Lenovo Research ensures rapid and secure charging of all necessary devices during the tournament, streamlining operations for the support team.
- Lenovo plans to expand its digital presence at FIFA World Cups 2026 & 2027 with immersive technology, such as immersive tablets and digital seating, aiming to create a more inclusive, trustworthy, and sustainable digital society.
Lenovo and Motorola Mobility Transform VIP Fan Experiences at FIFA Club World Cup 2025 with Adaptable Technology
Lenovo and Motorola Mobility Partner to Enhance Fan Experience at FIFA Club World Cup At the 2025 FIFA Club World Cup in the U.S., Lenovo and Motorola Mobility partnered to provide VIP fans with personalized digital devices. These gadgets, offered at matches in Miami and New Jersey, delivered real-time match data, replays, and exclusive venue information. Notable figures like Cristiano Ronaldo, David Beckham, and FIFA President Gianni Infantino experienced the technology firsthand. Daryl Cromer, VP and Technology Director at Lenovo’s Global Innovation Hub, emphasized the project’s collaborative nature, aimed at enhancing VIP fan experiences. Managing 100 to 200 VIPs per match required flexible digital passes. Lenovo Research developed a unique support system for the adaptable Motorola Edge phone, allowing it to twist, extend, and conform to various seat layouts. This adaptability is crucial given the diverse configurations of the 16 stadiums planned for the FIFA World Cup 2026. The system enables FIFA’s crew to update seating assignments live and guide fans efficiently.
A significant challenge involved the rapid and secure charging of all necessary devices. Lenovo Research engineered a custom charging box designed to store, secure, charge overnight, and facilitate the quick retrieval of the devices. This streamlined operations for the support team, allowing them to easily manage devices between games. As the project expanded, Lenovo’s Solutions and Services Group introduced exclusive software, deployed on Lenovo Tab K11 tablets. This software offered fans real-time access to match data, play analysis, and the ability to rewatch key moments. For example, during the Chelsea vs. Fluminense semifinal, spectators watched a potential handball penalty on their tablets as referees reviewed the play. Lenovo personnel provided continuous on-site support, allowing for rapid adaptation and the introduction of new features throughout the tournament. FIFA praised the technology as an innovative solution to complex hospitality challenges. Tito Suarez Diaz, FIFA’s Director of Technology, stated that the innovative devices deployed at this year’s FIFA Club World Cup demonstrated the partnership’s future capabilities.
Lenovo’s Expanded Digital Presence at FIFA World Cups 2026 & 2027 with Immersive Tech and Global Rollout
Following these successful tests, Lenovo and FIFA are planning further enhancements for the 2026 and 2027 World Cups. The 2026 FIFA World Cup is set to feature immersive tablets and digital seating, with thousands of devices deployed across all stadiums and expanding beyond the initial Miami and New Jersey locations. Lenovo, a global technology leader, reports $57 billion in annual revenue and operates in over 180 markets. The company is committed to providing smarter technology for all, offering a broad portfolio including PCs, smartphones, servers, and software solutions, aiming to create a more inclusive, trustworthy, and sustainable digital society. Lenovo is listed on the Hong Kong Stock Exchange (HKSE: 992); further information is available on its website.
In Case You Missed It
If you’re a gamer on the go looking for the next big thing in portable gaming, be sure to check out Carlos Mendoza’s latest piece titled “Lenovo Legion Go 2 Starts at $1099 and Goes Up to $1349,” published on September 6th. This exciting new device from Lenovo is set to revolutionize the portable PC market with its innovative design inspired by Nintendo consoles, boasting detachable controllers and a sleek OLED display. With significant battery life improvements and powerful AMD processors, the Legion Go 2 promises an unparalleled gaming experience (Lenovo Legion Go 2 Starts at $1099 and Goes Up to $1349). If you’re a tech enthusiast looking for the latest updates on portable gaming devices, don’t miss Marcus Thompson’s recent post titled “Lenovo Cancels Pre-orders for Legion Go 2” (published on September 21, 2025). Lenovo has encountered unprecedented demand for its new Legion Go Gen 2 model, leading to temporary pre-order cancellations and delivery delays. Discover more about this cutting-edge device and what Lenovo is doing to meet the high expectations of gamers worldwide (Lenovo Cancels Pre-orders for Legion Go 2). For all the nostalgic gamers out there, Carlos Mendoza has just published a fantastic piece on July 29th titled “Mario Paint on NSO with Mouse Controls.” This blog reveals that Mario Paint, beloved since its original release in 1992, is now available for Nintendo Switch Online subscribers. With support for both Joy-Con controllers and USB mouse input, this classic game offers an enhanced experience for drawing, animating, and creating music. Whether you’re a longtime fan or new to the scene, check out his post (Mario Paint on NSO with Mouse Controls) to learn more about this delightful addition to Nintendo’s catalog!