New iPhone 17 Launches in Brazil

Launch Simultaneous Sales of New iPhone Lineup Globally, Brazil Prices Up to 40% Higher than US

iPhone 17 sales began this Friday in Brazil, the U.S., and 62 other countries. This launch marked the first time sales commenced simultaneously in Brazil and the U.S. The new lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air. In Brazil, prices for the new lineup start at R$ 7,999 for the 256 GB iPhone 17. The 17 Air is priced at R$ 10,499, the 17 Pro at R$ 11,499, and the 17 Pro Max begins at R$ 12,499, with its 2 TB model reaching R$ 18,499. These higher prices are attributed to several factors: the dollar’s appreciation, import taxes, and the impact of the U.S.-China trade war. Experts indicate that Apple incorporated at least a $50 price adjustment into U.S. prices due to tariffs imposed by former President Donald Trump on Chinese products. Consequently, Brazilian prices can be up to 40% higher compared to those in the U.S. market.

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