Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- The Nintendo Switch 2 is outperforming major consoles in the US market, with over 2 million units sold and a significant increase in sales compared to the original Nintendo Switch.
- In July, gaming hardware spending in the US reached its highest level since 2008, largely driven by the launch of the Nintendo Switch 2.
- EA Sports College Football 26 was the best-selling game in the US, with Madden NFL 26s Deluxe Edition, Donkey Kong Bananza, and Tony Hawks Pro Skater 34 rounding out the top four.
- Microsoft and Electronic Arts were the most popular publishers in July, each placing five games in the top 20, followed by Take-Two Interactive with four titles on the list.
Strong Performance of Nintendo Switch 2 in US Market Boosts Hardware Sales, Outperforms Major Consoles
The Nintendo Switch 2 is performing strongly in the States, having already shifted over 2 million units, according to Circana data. This represents a significant 75% increase in sales compared to the original Nintendo Switch. In July alone, American consumers spent $384 million on gaming hardware, marking the best July for hardware spending since 2008. The launch of the Nintendo Switch 2 largely drove this surge. Conversely, other major consoles experienced declines: the PlayStation 5 saw a 47% drop in spending, the original Nintendo Switch dipped by 52%, and the Xbox Series took a 69% hit compared to the same period in the previous year. Significantly, the Nintendo Switch 2 emerged as the top earner and bestseller in both hardware revenue and unit sales, with the PlayStation 5 ranking second.
Top 4 Best-Selling Games in US: EA Sports College Football 26 Leads; Microsoft, EA, and Take-Two Dominate
Turning to software sales, several new titles notably shaped the market. EA Sports College Football 26 claimed the number one spot, followed by Madden NFL 26’s Deluxe Edition bundle at second place, and Donkey Kong Bananza rounding out the top three. Tony Hawk’s Pro Skater 34 secured fourth place, highlighting that all top four bestsellers were new releases. Another notable newcomer in the top 10 was Grounded 2, a Microsoft title that garnered significant player attention despite its availability on Game Pass. In terms of publishers, Microsoft and Electronic Arts were the most popular this month, each placing five games in the top 20. Take-Two Interactive followed with four titles on the list. In total, these three publishers accounted for 14 of the month’s bestselling games.
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