Netflix Aims to Be the Biggest Anime Streaming Service Globally
Jonathan Dubinski 
Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- Netflix has seen success with anime titles like Baki and My Happy Marriage, boosting its audience and manga sales globally.
- A strategic partnership with Kadokawa has further strengthened Netflixs position in the anime market, deepening their expertise.
- Netflix aims to become the worlds largest streaming service for anime by employing various distribution strategies and investing heavily in the genre.
- The platform plans to expand its global audience by identifying diverse narratives within anime.
Netflix Strengthens Global Anime Dominance Through Strategic Partnerships and Diverse Narratives
Since 2018, Baki has significantly boosted Netflix’s anime audience, paving the way for other anime titles to thrive. My Happy Marriage is one such example, attracting a substantial global viewership and increasing worldwide manga sales. A strategic partnership with Kadokawa also contributed to this success, deepening Netflix’s expertise in the anime market. With years of consistent investment in anime, Netflix now aims to become the world’s largest streaming service for the genre. To achieve this, the platform employs a variety of distribution strategies: some series are released in their entirety, others on an episode-by-episode basis, and some experience slight delays compared to their original airings elsewhere. Netflix’s future strategy involves increasing its investment in anime and identifying diverse narratives to expand its global audience.
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About the Author
Carlos Mendoza 
Marcus Thompson 
Sophie Laurent 
