Key Takeaways
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- Taco Bell is collaborating with Tony Hawks Pro Skater 3 + 4 and Red Bull to offer an Instagram challenge, where fans can win exclusive skateboard designs inspired by the game, signed by street art legend Igana Grellet.
- Participating Taco Bell boxes are available until August 24 in all Brazilian stores and through delivery apps, and each purchase includes a complimentary Red Bull and scratch card with an exclusive code.
- The second phase of the campaign aims to increase fan interaction and build on strong engagement observed during phase one, linking skateboarding, gaming culture, and Taco Bells bold flavors.
- Taco Bell is a leading global quick-service Mexican food brand with over 8,000 restaurants across 32 countries, including more than 30 locations in Brazil. For more information about Taco Bell, visit its website or follow it on social media.
Exclusive Skateboard Designs from Taco Bell x Tony Hawk’s Pro Skater 3 4 – Instagram Challenge with Igana Grellet
Taco Bell, the California-based fast-food chain known for its Mexican-inspired menu, is elevating its partnership with Tony Hawk’s Pro Skater 3 4 and Red Bull. Following a successful first phase that introduced five weekly collectible in-game skins and Red Bull cans in select Taco Bell boxes, the campaign is now launching a new digital challenge. Fans who correctly answer the Instagram challenge hosted by @TacoBellBrasil on Friday (22) will win one of 25 exclusive skateboard designs inspired by the Tony Hawk’s Pro Skater 3 4 skins. Each design is signed by street art legend Igana Grellet. Customers can purchase any participating Bell Box — including the Power Tacos, Crispy Chicken Burrito, Big Supreme Burrito Box, Crunchwrap Crispy Chicken, or Bacon Cheese Quesadilla — at Taco Bell stores until August 24. Each purchase includes a complimentary Red Bull and a scratch card with an exclusive code. This week’s code unlocks a free Taco Bell Puffer Jacket.
Taco Bell x Tony Hawk’s Pro Skater 3 + 4 Collaboration Amplifies Fan Interaction with Igana Grellet Design and Brazilian Store Exclusives
Karla Patino, Chief Marketing Officer at Taco Bell Latin America, stated that the second phase of the campaign aims to further increase fan interaction, building on the strong engagement observed during phase one. She added, “We plan to offer experiences linking skateboarding, gaming culture, and Taco Bell’s bold flavors, making our partnership shine, both on-screen and off.” Visual artist Igana Grellet expressed enthusiasm for the connection between street art and video games, particularly after being invited to design a skateboard for Taco Bell, a brand she has long admired. Grellet shared, “Ever since Tony Hawk’s has been one of my favorite games, getting asked to illustrate for Taco Bell feels like a dream come true.” The participating Taco Bell boxes are available until August 24 in all Brazilian stores and through the iFood and Rappi delivery applications. To locate the nearest store, visit www.tacobellbrasil.com.br/lojas. Each purchase includes a code for redemption on the official game page: www.tonyhawkthegame.com/redeem. Redemption requires an Activision account and ownership of the game.
Taco Bell’s Global Reach Amplified with Brazilian Presence and Social Media Engagement
Taco Bell, a subsidiary of Yum Brands (NYSE: YUM), stands as the leading global quick-service Mexican food brand. It offers personalized tacos and burritos to customers worldwide, priding itself on exceptional flavor, top-notch ingredients, affordable prices, and outstanding service that caters to over 40 million consumers globally each week. The company operates more than 8,000 restaurants across 32 countries, including over 30 locations in Brazil, spanning São Paulo, Rio de Janeiro, Paraná, and Goiás. For more information about Taco Bell, visit its website: www.tacobellbrasil.com.br. Follow Taco Bell Brazil on social media: Facebook: www.facebook.com/tacobellbrasil Instagram: www.instagram.com/tacobellbrasil.